Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Radio Wars are Common

Radio wars are common, but when Arbitron identifies a "ratings distortion" by a station, it's a rarity.

Last week, Arbitron told advertisers that Clear Channel--owned KUSS ("U.S. 95.7," a country station) had ratings numbers that may be higher than they should be.

According to Arbitron, KUSS morning disc jockey Tony Randall said on the air: "When people ask you what you listen to, you tell them us.... Say, 'Oh yeah, I listen all the time....' I don't care if you miss a day, you say you listened...." Arbitron takes it seriously when stations ask listeners to report false listening habits. Another reason Arbitron says it flagged the KUSS ratings is because KUSS maintained that "improved ratings performance is necessary for the station to survive."

Clear Channel programming VP Jim Richards said, "I don't believe the things [DJs] Tony and Kris [Rochester] spoke of have a direct result in any increase or decrease in U.S. 95.7's reported listenership.... [Competitor] KSON is grasping at straws. They are trying to find anything that may show that we had an unfair increase in ratings." Richards admits he had discussions with Randall and Rochester to make sure they "fully understand what can and cannot be said on the air."

KSON general manager Darrel Goodin responds: "Jim's morning show broke...fundamental Arbitron rules. [Randall and Rochester] worked for us for 11 years. [The duo left KSON in January 2004.] I can assure you that they understood the rules."

One radio veteran said it's been 20 years since Arbitron flagged a San Diego station in their book because of possible ratings distortion.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Tennis with François Truffaut and Donal Logue

The film is helped immensely by casting four leads to play their own tennis
Next Article

Ocean Beach trash altruist

Cameron Reid covers Niagara and Narragansett, Sunset Cliffs to Abbott.

Radio wars are common, but when Arbitron identifies a "ratings distortion" by a station, it's a rarity.

Last week, Arbitron told advertisers that Clear Channel--owned KUSS ("U.S. 95.7," a country station) had ratings numbers that may be higher than they should be.

According to Arbitron, KUSS morning disc jockey Tony Randall said on the air: "When people ask you what you listen to, you tell them us.... Say, 'Oh yeah, I listen all the time....' I don't care if you miss a day, you say you listened...." Arbitron takes it seriously when stations ask listeners to report false listening habits. Another reason Arbitron says it flagged the KUSS ratings is because KUSS maintained that "improved ratings performance is necessary for the station to survive."

Clear Channel programming VP Jim Richards said, "I don't believe the things [DJs] Tony and Kris [Rochester] spoke of have a direct result in any increase or decrease in U.S. 95.7's reported listenership.... [Competitor] KSON is grasping at straws. They are trying to find anything that may show that we had an unfair increase in ratings." Richards admits he had discussions with Randall and Rochester to make sure they "fully understand what can and cannot be said on the air."

KSON general manager Darrel Goodin responds: "Jim's morning show broke...fundamental Arbitron rules. [Randall and Rochester] worked for us for 11 years. [The duo left KSON in January 2004.] I can assure you that they understood the rules."

One radio veteran said it's been 20 years since Arbitron flagged a San Diego station in their book because of possible ratings distortion.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Dennis Caco's Mission Valley missing Midori

Max Boost creator finds car near Sweetwater Road
Next Article

Bounce and Twerk: common moves for Megan Thee Stallion and Danyelle “Sweet Dee” Solana

“I use Megan’s music when teaching my classes.”
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close