Quantcast
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

Life in Indie-Rock World

Last November, Brian Witkin opened Real 2 Reel, a record store at Mira Mesa's Epicentre, an all-ages venue. He says business is good.

"I have five [part-time] employees now with workers' comp and all that," says 19-year-old Witkin. His bottom line is helped because, in lieu of fixed rent, he pays a percentage of sales to the Epicentre. Witkin believed the venue would be a natural place to sell CDs by local unsigned bands that play there; he found out that they would rather give them away.

"I'm living in the indie-rock world where free CDs are the norm," says Witkin. "I have to pursue bands to get them to bring their CDs in." Business improved when his store became a Soundscan reporter. (Soundscan tracks sales for the record industry. Those figures affect chart positions, which can draw the attention of large labels to small bands.)

"The bigger bands on tour who play the Epicentre are now coming to us. I just got a call from Evergreen Terrace [on Eulogy Records], who want to sell through my store when they play here. If bands just sell CDs at a merch table, they don't get Soundscan [recognition]."

Because Witkin can't trademark the Real 2 Reel name (it's already in use), he sought out the Pacific Records moniker and "couldn't believe no one had it."

Real 2 Reel/Pacific Records carries about 900 titles. "Vinyl sells really well. On some nights we sell more vinyl than CDs.... My friends ask me why I don't find a retail space and open up a store. Why should I spend time and money opening up a new store when I can have the demographic that buys records come to me?"

Witkin says Real 2 Reel/Pacific Records is also a Del Mar--based record label that has released one local-band compilation and ten albums by local artists such as Sylem, Dead Giveaway, and, Witkin's band, Warrior Finches.

"I'm going to set up a booth at seven Warped Tour dates. Maybe more. MxPx and Halifax said they will stop by to do signings every day."

Witkin will be set up at today's Warped show at Coors Amphitheatre.

Here's something you might be interested in.
Submit a free classified
or view all

Previous article

Hard times for San Diego County cities

Hard times for 17 San Diego County cities
Next Article

No longer a David, Stone Brewing recast as a Goliath

The foe of big beer tangles with small breweries over trademarks, including a local IPA

Last November, Brian Witkin opened Real 2 Reel, a record store at Mira Mesa's Epicentre, an all-ages venue. He says business is good.

"I have five [part-time] employees now with workers' comp and all that," says 19-year-old Witkin. His bottom line is helped because, in lieu of fixed rent, he pays a percentage of sales to the Epicentre. Witkin believed the venue would be a natural place to sell CDs by local unsigned bands that play there; he found out that they would rather give them away.

"I'm living in the indie-rock world where free CDs are the norm," says Witkin. "I have to pursue bands to get them to bring their CDs in." Business improved when his store became a Soundscan reporter. (Soundscan tracks sales for the record industry. Those figures affect chart positions, which can draw the attention of large labels to small bands.)

"The bigger bands on tour who play the Epicentre are now coming to us. I just got a call from Evergreen Terrace [on Eulogy Records], who want to sell through my store when they play here. If bands just sell CDs at a merch table, they don't get Soundscan [recognition]."

Because Witkin can't trademark the Real 2 Reel name (it's already in use), he sought out the Pacific Records moniker and "couldn't believe no one had it."

Real 2 Reel/Pacific Records carries about 900 titles. "Vinyl sells really well. On some nights we sell more vinyl than CDs.... My friends ask me why I don't find a retail space and open up a store. Why should I spend time and money opening up a new store when I can have the demographic that buys records come to me?"

Witkin says Real 2 Reel/Pacific Records is also a Del Mar--based record label that has released one local-band compilation and ten albums by local artists such as Sylem, Dead Giveaway, and, Witkin's band, Warrior Finches.

"I'm going to set up a booth at seven Warped Tour dates. Maybe more. MxPx and Halifax said they will stop by to do signings every day."

Witkin will be set up at today's Warped show at Coors Amphitheatre.

Sponsored
Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Wall of Moms MAGA?

Non-profit expands efforts to include stopping flow of drugs to kids
Next Article

Native Americans who rocked the world

Stevie Salas, FreeMartin, City Windows, Charles Burton Blues Band, Army of Love
Comments
0

Be the first to leave a comment.

Sign in to comment

Sign in

Art Reviews — W.S. Di Piero's eye on exhibits Ask a Hipster — Advice you didn't know you needed Best Buys — San Diego shopping Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits City Lights — News and politics Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Excerpts — Literary and spiritual excerpts Famous Former Neighbors — Next-door celebs Feast! — Food & drink reviews Feature Stories — Local news & stories From the Archives — Spotlight on the past Golden Dreams — Talk of the town Here's the Deal — Chad Deal's watering holes Just Announced — The scoop on shows Letters — Our inbox [email protected] — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Of Note — Concert picks Out & About — What's Happening Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Pour Over — Grab a cup Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer News — Inside San Diego suds SD on the QT — Almost factual news Set 'em Up Joe — Bartenders' drink recipes Sheep and Goats — Places of worship Special Issues — The best of Sports — Athletics without gush Street Style — San Diego streets have style Suit Up — Fashion tips for dudes Theater Reviews — Local productions Theater antireviews — Narrow your search Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Waterfront — All things ocean Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close