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Punk Marketing Tactic

After 1 a.m. in O.B., I left Winstons and walked down Newport Avenue to the beach. I spotted a sealed Drunkin Punkin Idiots CD on the sidewalk, recorded by a band of the same name. I picked it up and noted that it had been recorded and manufactured at Spotless Studios, around the corner on Bacon Street. I listened to the CD at home. I would've liked it better when I was 14 -- hardcore, old-school punk rock about drinking, fighting, and fucking. It took a while to get a hold of a band member, but I reached bass player James Herrault.

"DPI started in April of 2002," Herrault said. "I was the manager at a skate/surf shop in O.B. called Pride. Our lead singer worked there, and all we listened to was late-'70s and early-'80s punk. One day he says to me, 'I'm starting a punk band!' I said I used to play bass when I was 12. He says, 'I have a bass for you to use, I'm the singer, Toby [who then drummed in reggae band Vegitation] is playing drums, and we're practicing today after work.'

"We went over there and wrote our first two songs.... I couldn't play bass worth shit. The drumming and singing was carrying us along. But we still didn't have a guitar player.... The first shows were house parties, and if you were fortunate to be there, you saw some insane shit. Absolutely packed like sardines and DPI girls almost naked, dancing around like psycho go-go dancers while the pit was crankin'....

"The last year or so things have changed," said Herrault. "After our first record came out, some more well known bands took notice and had us open for them. Over the last year we have played for killer old-school punk bands like JFA, Battalion of Saints, DeCry, Dr. Know...and soon, in the near future, Fear."

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After 1 a.m. in O.B., I left Winstons and walked down Newport Avenue to the beach. I spotted a sealed Drunkin Punkin Idiots CD on the sidewalk, recorded by a band of the same name. I picked it up and noted that it had been recorded and manufactured at Spotless Studios, around the corner on Bacon Street. I listened to the CD at home. I would've liked it better when I was 14 -- hardcore, old-school punk rock about drinking, fighting, and fucking. It took a while to get a hold of a band member, but I reached bass player James Herrault.

"DPI started in April of 2002," Herrault said. "I was the manager at a skate/surf shop in O.B. called Pride. Our lead singer worked there, and all we listened to was late-'70s and early-'80s punk. One day he says to me, 'I'm starting a punk band!' I said I used to play bass when I was 12. He says, 'I have a bass for you to use, I'm the singer, Toby [who then drummed in reggae band Vegitation] is playing drums, and we're practicing today after work.'

"We went over there and wrote our first two songs.... I couldn't play bass worth shit. The drumming and singing was carrying us along. But we still didn't have a guitar player.... The first shows were house parties, and if you were fortunate to be there, you saw some insane shit. Absolutely packed like sardines and DPI girls almost naked, dancing around like psycho go-go dancers while the pit was crankin'....

"The last year or so things have changed," said Herrault. "After our first record came out, some more well known bands took notice and had us open for them. Over the last year we have played for killer old-school punk bands like JFA, Battalion of Saints, DeCry, Dr. Know...and soon, in the near future, Fear."

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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