Anchor ads are not supported on this page.

4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs

"It's a Format in Trouble"

"It's a format in trouble," said one former 91X employee about the alternative format used by 91X and 94/9. "Six years ago there were 125 modern rock stations in the country. Now there are 70."

Last month the alternative stations in both Philadelphia and Washington, D.C. dropped their format. Rolling Stone recently ran an article entitled "Rock Radio No Longer Rolling: Stations Dump Rock Format As Audience Declines." On Monday, Howard Stern's New York flagship station WXRK dropped alternative for a harder-rock mix (Zeppelin, AC/DC).

Sponsored
Sponsored

Three years ago 91X billed $12 million in annual ad revenue. Last year 91X took in half that amount. This year the two alternative stations are estimated to take in $13 million combined. That is about what Star 100.7 or KYXY will each take in separately. The figures are according to Miller-Kaplan, a radio industry guide that lists station revenue.

91X and FM-94/9 are 17th and 21st, respectively, according to Arbitron. So how can San Diego support two alternative stations that each have a staff of full-time DJs?

"There is enough audience and revenue to support two stations in San Diego," said Darrel Goodin, general manager of 94/9. "So much of the music over the years originated in this city. West Coast cities like San Diego, L.A., Seattle are the heartland of alternative. It's kind of like doing country in Nashville."

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

Kaylee Daugherty, Pinback, Chorduroy, Moondaddy, and Mr. Tube & the Flying Objects

Solos, duos, and full bands in Mira Mesa, Del Mar, City Heights, Little Italy, East Village
Next Article

Vista imagines car-free downtown

Following Encinitas and Pacific Beach

"It's a format in trouble," said one former 91X employee about the alternative format used by 91X and 94/9. "Six years ago there were 125 modern rock stations in the country. Now there are 70."

Last month the alternative stations in both Philadelphia and Washington, D.C. dropped their format. Rolling Stone recently ran an article entitled "Rock Radio No Longer Rolling: Stations Dump Rock Format As Audience Declines." On Monday, Howard Stern's New York flagship station WXRK dropped alternative for a harder-rock mix (Zeppelin, AC/DC).

Sponsored
Sponsored

Three years ago 91X billed $12 million in annual ad revenue. Last year 91X took in half that amount. This year the two alternative stations are estimated to take in $13 million combined. That is about what Star 100.7 or KYXY will each take in separately. The figures are according to Miller-Kaplan, a radio industry guide that lists station revenue.

91X and FM-94/9 are 17th and 21st, respectively, according to Arbitron. So how can San Diego support two alternative stations that each have a staff of full-time DJs?

"There is enough audience and revenue to support two stations in San Diego," said Darrel Goodin, general manager of 94/9. "So much of the music over the years originated in this city. West Coast cities like San Diego, L.A., Seattle are the heartland of alternative. It's kind of like doing country in Nashville."

Comments
Sponsored

The latest copy of the Reader

Please enjoy this clickable Reader flipbook. Linked text and ads are flash-highlighted in blue for your convenience. To enhance your viewing, please open full screen mode by clicking the icon on the far right of the black flipbook toolbar.

Here's something you might be interested in.
Submit a free classified
or view all
Previous article

San Marcos Harvest Fest, The Distinct Modernism of San Diego

Events October 13-October 16, 2024
Next Article

More on San Diego inventions – Spike Bite and disappearing ink

The scandal of county supervisors at the library
Comments
Ask a Hipster — Advice you didn't know you needed Big Screen — Movie commentary Blurt — Music's inside track Booze News — San Diego spirits Classical Music — Immortal beauty Classifieds — Free and easy Cover Stories — Front-page features Drinks All Around — Bartenders' drink recipes Excerpts — Literary and spiritual excerpts Feast! — Food & drink reviews Feature Stories — Local news & stories Fishing Report — What’s getting hooked from ship and shore From the Archives — Spotlight on the past Golden Dreams — Talk of the town The Gonzo Report — Making the musical scene, or at least reporting from it Letters — Our inbox Movies@Home — Local movie buffs share favorites Movie Reviews — Our critics' picks and pans Musician Interviews — Up close with local artists Neighborhood News from Stringers — Hyperlocal news News Ticker — News & politics Obermeyer — San Diego politics illustrated Outdoors — Weekly changes in flora and fauna Overheard in San Diego — Eavesdropping illustrated Poetry — The old and the new Reader Travel — Travel section built by travelers Reading — The hunt for intellectuals Roam-O-Rama — SoCal's best hiking/biking trails San Diego Beer — Inside San Diego suds SD on the QT — Almost factual news Sheep and Goats — Places of worship Special Issues — The best of Street Style — San Diego streets have style Surf Diego — Real stories from those braving the waves Theater — On stage in San Diego this week Tin Fork — Silver spoon alternative Under the Radar — Matt Potter's undercover work Unforgettable — Long-ago San Diego Unreal Estate — San Diego's priciest pads Your Week — Daily event picks
4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
Close

Anchor ads are not supported on this page.

This Week’s Reader This Week’s Reader