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Why is there a sign at the Grand/Garnet split in PB that says "La Jolla," with an arrow pointing south?

Dear Matthew Alice:

There's a sign east of the intersection of Grand and Garnet in Pacific Beach that shows with an arrow that La Jolla is to the left (onto Grand) with another arrow to the right labeled "Beaches." Did some wayward signmaker lose their way, or has La Jolla moved, and did Pacific and Mission Beaches move north while no one was looking?

-- Traveler Dave, on the road

Smart-pants:

Why is there a sign at the Grand/Garnet split in PB that says "La Jolla," with an arrow pointing south? Is this a covert ploy to divert tourists? If this is a trick to keep the Hawaiian shirts away from La Jolla, it isn't working.

by:-- Shannon, the net

This particular covert ploy dates from 1978, according to the city's sign writers. Twenty-two-year-old records are spotty at best, but as they reconstruct it, a business-owners association in P.B. decided that gawkers on Garnet, desperately seeking La Jolla, were making traffic even more miserable than it is normally. If the Zonies and the rent-a-car crowd aren't interested in stopping in funky PBeach for a smoothie or a tattoo, well, to hell with them. We'll route 'em down Grand -- a much wider street, principally residential, then north on Mission and get 'em through town fast. Besides, there's always the chance that they'll get confused and turn south on Mission and never be heard from again. But you say you're lookin' for a beach? Well, you're our kinda people. Motor on down Garnet to the pier, and spend lotsa money, and have a nice day.

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Dear Matthew Alice:

There's a sign east of the intersection of Grand and Garnet in Pacific Beach that shows with an arrow that La Jolla is to the left (onto Grand) with another arrow to the right labeled "Beaches." Did some wayward signmaker lose their way, or has La Jolla moved, and did Pacific and Mission Beaches move north while no one was looking?

-- Traveler Dave, on the road

Smart-pants:

Why is there a sign at the Grand/Garnet split in PB that says "La Jolla," with an arrow pointing south? Is this a covert ploy to divert tourists? If this is a trick to keep the Hawaiian shirts away from La Jolla, it isn't working.

by:-- Shannon, the net

This particular covert ploy dates from 1978, according to the city's sign writers. Twenty-two-year-old records are spotty at best, but as they reconstruct it, a business-owners association in P.B. decided that gawkers on Garnet, desperately seeking La Jolla, were making traffic even more miserable than it is normally. If the Zonies and the rent-a-car crowd aren't interested in stopping in funky PBeach for a smoothie or a tattoo, well, to hell with them. We'll route 'em down Grand -- a much wider street, principally residential, then north on Mission and get 'em through town fast. Besides, there's always the chance that they'll get confused and turn south on Mission and never be heard from again. But you say you're lookin' for a beach? Well, you're our kinda people. Motor on down Garnet to the pier, and spend lotsa money, and have a nice day.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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