Scott Marks 1:30 p.m., Aug. 10
I Feel Pretty
A cosmetic company employee (Amy Schumer) with subterranean self-esteem sees herself going from "not" to "hot" after a blow to the head deludes her into thinking she’s Aphrodite. One of two things is needed for this single-joke premise to work: a seven-minute running time (as in a cartoon) or a stockpile of material from which to resourcefully build. Alas, without a similar knock to the noggin, there's no way for viewers to find enough laughs to justify the 110-minute length, just a superabundance of skits that screenwriters and nascent directors Abby Kohn and Marc Silverstein (Never Been Kissed, Valentine’s Day) cobble together and pass off as a narrative. It’s Schumer’s third feature: the second in which she didn’t take writing credit, and the first to receive a PG-13 rating. Playing against core audience expectations at this early stage in her film career could prove fatal. Don’t squander Schumer in generic rom-coms. Years of character work lie ahead. For the time being, it better to stick to a trusty R-rated arsenal. 2018.