The Kook Run Kicks Off Super Bowl Sunday
Both a fun run and a professional race, The Kook Run is a SoCal Super Bowl Sunday tradition, where thousands kick off the morning with a 5K/10K fun run and costumed race along the Pacific Coast.
The 10K race is the fastest on the west coast and will again be made up of an international field of runners, as well as the top runners in Southern California. In 2026, all elite runners will be racing for a cash purse of $3,000 on the most picturesque 10K course on the West Coast. The Costume Contest is one of the most entertaining aspects of the event. The contest awards the top three in each of the following categories: “Best Group Theme,” “Best ‘Kook’ Theme,” and “Most Original.” Costume contest participants need to register/check-in at the Costume Contest Registration table between 6:30 a.m. and 7:15 a.m. The costume award ceremony will immediately follow the 5K race. Winners must be present to win.