Book Marketing for Authors
This six-week course helps independent authors build a clear, actionable marketing foundation—one that’s personalized, scalable, and sustainable. Whether you’re preparing to launch your debut title or breathe new life into a book that’s already out, you’ll learn how to think like a publisher and promote like a marketer.
Each week, explore a key part of your author marketing plan—from brand identity and messaging to website visibility, SEO/GEO strategy, and book launch planning—so by the end, you’ll have a personalized roadmap to increase your visibility, strengthen your connection with readers, and expand your discoverability across platforms.
You’ll discover how to:
• Identify your ideal readers and understand what motivates them to buy
• Build an author brand that resonates and sets you apart
• Craft messaging that turns browsers into buyers
• Design a website that converts visitors into fans
• Use SEO and GEO-targeting to expand your reach online and locally
• Plan and execute a book launch that builds buzz and drives sales
• Sustain long-term visibility and reader engagement after launch
Each week includes a short preparation assignment, practical examples, and guided discussion to help you apply these strategies directly to your book and brand