THE DESIGN ACADEMY is the educational collaboratory of Intersection-Inc. Those attending wish to accelerate innovation within their organization or solve internal business challenges through Human-centered Design Thinking. This two-day workshop introduces participants to human-centered design / design thinking tools. Participants will learn to: -Solve the right problem -Understand the needs of internal and external stakeholders -Promote collaboration between teams and a framework to innovate -Reduce risk through iterative prototyping and testing DISCOVER Empathizing and more deeply understanding the context and human behavior /motivations. This can reveal unanticipated insights and create an emotional connection. CONNECT Looking at the entire ecosystem can provide empathy for all stakeholders, both internal and external. CONCEIVE Ideating to develop concepts. Prototyping to iterate and test increases empathy and can reduce risk. DELIVER Communicating your message to internal as well external stakeholders in a way they can understand. Sample of some of our tools. -Empathic interviewing -Contextual Inquiry -Observational research -Stakeholder mapping -Journey mapping -Persona Profiles -Understanding insights -Ideation -Prototyping -Usability testing -Connecting to Strategy -Communicating your results Why take this course? Hands-on with a focus on learning-by-doing, using several different practice exercises based on The Design Academy design thinking toolkit. Facilitated by experienced practitioners who work in the design industry and have been trained on different methodologies. Applies to different industries and design challenges, including digital products, physical products, services, processes and policies, and applicable across the entire product/service development lifestyle (front end and back end). Small class size for more individual attention. Who can attend. All organizations involved in embedding innovation into their organizations or who want to improve internal efficiencies and team collaboration. Applicable to all industries, nonprofits and government organizations. The workshop attendees are typically a dynamic mix of disciplines, job levels, industries and organizations. All disciplines and industries welcome. Logistics. Workshops run from 8:30 AM to 5:30 PM over two days. San Diego workshops take place at our studio in Mission Valley: 2851 Camino Del Rio South, San Diego, California 92108. Light breakfast and lunch are included. After you register, we will provide information on hotels and transportation, reserve a parking space and ensure that we are aware of any dietary restrictions or other special needs. Price, payment and refunds? $995. Discounts are available on group bookings. Payment via Visa, MasterCard, American Express or invoice. There are no refunds on bookings, however you can transfer your ticket to a workshop at a later date or send someone else in your place. For more information www.thedesignacademy.com email: [email protected] For questions or to register your interest e. [email protected] t. +1 (858) 490 0063