Past Event
Thursday, July 13, 2017, 6:30 p.m. to 8 p.m.
Marketing Pyramid
2730 Historic Decatur Road, Barracks 16 #202, San Diego, 92106
Cost: $23 - $27
Penn Wallace has built a marketing process that works for him, based on layers on top of layers of actionable items. Wallace starts with defining your target audience and building your brand (and platform) and move on to such things as choosing how to publish, how to build a mailing list, mailing list promotions, cross promotions, etc. There are 15 distinct steps that Wallace takes that must be done in order to build upon the success of the prior step.