Past Event
Monday, September 29, 2014, 5:30 p.m. to 8:30 p.m.
Personal Data and the End of Privacy: What Stays in Vegas
5951 Village Center Loop Road, San Diego, 92130
Cost: Free - $20
Each bit of personal data we give out can be combined easily and with alarming speed into a personal profile that others can use to their advantage. In "What Stays in Vegas," investigative business reporter Adam Tanner penetrates the world of big data to lay bare these tactics.
Tanner goes inside one of the savviest companies using data nowadays for marketing purposes, Caesars Entertainment, whose pioneering loyalty program allows them to know more about casino-goers than their competition.