Normal Actions for Normal Heights
It was Andy Warhol who focused on Art as a Business. This viewpoint has become the leading trend in Contemporary Art, which is reflected globally in current Art Fairs, Festivals, and Institutions.
TRANSANNUAL is driven by a different viewpoint: Art as Process and Dialogue. Instead of blocks of competing sales booths, the artworks will interact and relate to spaces in Normal Heights.
Year One is a model. There are 8 core artists, each leading a team of Assistant Collaborators. They are working from the following 8-TRANSANNUAL Criteria: Experimental, Site-Specific, Transmedia, Conceptual, Ephemeral, Useless, Playful, Faux.