Mexican American rapper Claudia Feliciano attended Mar Vista High School and Mira Mesa High School. She originally went by the name Snow White tha Product, until the Disney corporation fired a legal warning shot across her bow, forcing her to settle instead on Snow Tha Product. She studied to be a social worker at Mesa College before deciding to enter the music biz instead, going on to work with CyHi da Prince, Tech N9ne, Crooked I, and others.

She released her debut album Unorthodox in 2011, earning a hit record with a short song called “Holy S---.” Her tenure with Atlantic Records ended a few years later, as she diversified to doing soundtracks with a song for The Purge, and acting in Queen in the South. Most of her album or EP releases include at least one song sung in her native Spanish.

By 2019, she was self-releasing singles such as “Say Bitch.” During the 2020/2021 pandemic shutdown, she launched a podcast with her brother and girlfriend. Returning to the concert stage in 2021, she dusted off old crowd favorites such as the crowd-surfer's favorite "Gettin It” and her frequent set closer "I Don't Wanna Leave.”

September 2021 saw the release of new music videos for “Que Le Gusta El Flow” and “Que Oso,” with over three million Youtube views for the latter track.