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Lil Rob: Beats, MC, Vocals

Genre: Hip-Hop & Rap, Latin | Tejano

Sound description: Latin hip-hop.

RIYL: Latin hip-hop

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Synoposis

Inception: Solana Beach, 1992

Current Status: On June 29, 2007, Lil Rob made his very first appearance overseas in the Ryukyu Kingdom island, Okinawa, Japan.

Influences: Latin hip-hop

Background:

Lil Rob (aka Ese 1218, real name Roberto Flores, born September 1975) is a Mexican-American (Chicano) rap artist from San Diego, California. He was born and raised in the La Colonia area of Eden Gardens, a Hispanic neighborhood near Solana Beach.

Lil Rob debuted as an artist in 1992. Prior to the release of his album Twelve Eighteen Part 1, he regularly moved as many as 100,000 units for each independent CD he recorded. The number 1218, which is tattooed on Lil Rob's arms, represents the numeric value of the letters L and R, respectively, which are Lil Rob's initials. The number was used by Lil Rob during his days as a graffiti tagger.

In 1994, at the age of 18, Lil Rob's chin was shattered when he was shot in the jaw. Over time Lil Rob renounced his gang affiliations and called for "Brown Pride" and unity between all Chicanos.

Lil Rob has found commercial success with Twelve Eighteen Part 1, which had been in regular rotation on radio stations outside of the West Coast thanks to the singles "Summer Nights" and "Bring Out the Freak in You." Lil Rob's newest single is "Do It," and he is working on his next album, Twelve Eighteen, Part 2. Lil Rob also had a song on the mixtape Top Doggs.

Rumors surfaced in late March 2010 that Lil Rob had died.

Discography

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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