Singer-songwriter Kaiah Jurado, aka Kaiah, is influenced by pop and 90s-era synth wave. "My music often expresses the side of youth that is often looked over: loneliness. Fabricated in my music are real-life stories. My lyrics are written from my times of frustration, experiences lived, and the lessons I've learned when I suddenly become ‘the outcast’ in the back of the room."
The San Diegonative was signed in 2020 for distribution and management by Samrom Records, owned by American entrepreneur Samuel Romero, which released her debut single "I Said No."