Daniel Powell 11:06 a.m., March 1
Landmark Theatres continues to provide that personal touch
I remember just last year when I would actually go to a movie theatre to watch a screening. Now I show up at the front door to pick up a DVD screener.
The film in question is The Rabbi's Cat, a new animated film from France. It's about an orthodox kitty that — after swallowing the family parrot — learns to speak and expresses a desire to convert to Judaism.
Hey, that reminds me of a joke, ladies and gentlemen. A rabbi is walking on the beach. He spots a beautiful young girl sitting on a blanket and stroking her pet kitty. "I love pussy cats," the rabbi said as he passed. "How did you know my name was Katz?" the young girl replied.
But seriously, what Landmark lacks in press screenings is more than compensated for by the staff's undying pledge to bring a personal touch to their work.
Take, for instance, the envelope the screener came in and the magnificent artistry scrawled across it. It's the work or Renaissance man, Branden Parish. Not only is Branden Landmark's San Diego marketing coordinator, he plays lead guitar for Sculpins, and — judging by this envelope — can best be described as the Leonardo of Landmark.
Look at the bold Sharpie-strokes and incoherently scribbled signature. Madman or genius? I vote the latter.
Study the poise and delicacy with which he captures the title feline.
When asked about the drawing, the young hipster informed me, "My cat has no nose." When I ask how it smells, Branden fires back one word: "Awful."
I do hope The Wolf of Wall Street opens at a Landmark theatre. Once might only imagine the bushy eyebrows Branden would endow the lupus with.
The Rabbi's Cat opens exclusively this Friday at Landmark Hillcrest Cinemas.
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