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"So Loris," I say.

I've just popped in to his Café Paris (455 10th Avenue, East Village, 619-674-8439) on the way down to Petco Park.



I remember him for his luscious little plates to go with his wines (because this is basically a wine bar).



I wanted to tell Loris...


...how many people say they look for his place but can never find it. Like, cast your eye down Tenth, and nothing says "Café Paris."


And it's true even if you're going past in a bus or a car: If you blink you miss his little sign in his window.

"I know they say good wine needs no bush,” I tell him, “but why can't you put a bigger sign outside facing both ways, with maybe a neon French flag flying...that way we would know where you are."

"Well, I had thought about that," Loris says. He talks while he works. Like, it's not as if the place is starved for customers.

"Because I have been negotiating with the City for permission to make a bigger sign. Also, the other day I went online and ordered a giant French Tricouleur flag that I could fly out over the sidewalk. Seven feet by four feet! That way you could see it driving down Tenth Avenue."

Problem: Loris says when it came, it was seven by four all right...seven inches by four inches. "I didn't notice it had double quotes, not single quotes in the measurement."

Yes, he'll try again. So watch for it.

Meantime, negotiations with La Ville de San Diego continue.

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