Brandon Hernández 1 p.m., March 28
Drive-By Cinema brings 'art' to the masses tonight
Far be it from me to drop a movement in Pac-Arts Movement's swimming pool, but the word "art" appears 6 times in their one paragraph press release announcing tonight's Drive-By Cinema. Fun, camp, unique, kitsch, a night out, a way to help promote the cause: Drive-By Cinema is many things, but showing videos in a van ain't art.
Why the pretense? You're in San Diego, not New York or L.A. Unless they can afford tickets to the opera or theatre, no one in this town looks upon cinema as an art form. If anything, this ad could act as a deterrent to success. Use the words "free admission" six times in the release if you really want people to show up. Hell, you can hang socks on a clothesline to dry and if there's no charge, people in this town will turn out to watch.
Wanna' have fun and see a movie? Head over to 340 16th Street (between J and K streets) at 8:30pm and look for the Drive By Cinema van. Tonight's "artistic" offering is a selection of psychedelic films, the titles of which won't be revealed until just prior to showtime. And did I mention admission is FREE?
More like this:
- Pac-Arts 3rd Annual Spring Showcase — April 18, 2013
- Pac-Arts launches Drive-By Cinema next month — Jan. 8, 2013
- Strange Cinema presents Blue Velvet — Dec. 6, 2012
- San Diego Asian Film Foundation becomes Pacific Arts Movement — Oct. 16, 2012
- Notes from Underground — Nov. 25, 1992