In the marketing business, the objective is to decide 'what do we want the prospective customer to do?' and then craft the message asking the customer to do just that. It is called 'the ask'.
The upcoming elections will be all about just that.
However, we do not yet know the specific answer to that question (elect so-and-so in order to restore ethics and rid Sweetwater of corruption) because the court scene has not yet played out. We do not know who the so-and-so's are and who the competition will be. A winning campaign is clear about the message and the ask.
Frustration is growing, that is obvious. However, is it possible to save the energy and angst until a clear picture of what we will be asking the voters to do emerges? Otherwise, the messages and efforts (such as picketing a single target seeking asking for just one thing for one group) will be fragmented, those on the fringes confused or turned off.
In the meantime, raising money for the battle ahead would be a good focus. A campaign committee to form a Political Action committee can be organized. A core strategy group can be formed to identify allies and make network connections. There is organizational work to be done before the noise-making should commence.
We are paying Ed Brand his $250K plus benefits because his scams are still in motion, and his puppets are still in place.
His greed is boundless, his wrongdoing equally so.
His behavior is a slap in the face to all those who believe in public education.
If anyone reading really wants to think about it, Ed Brand seems to be determined to destroy this district. Why, we ask? He must feel that we who live here deserve nothing but contempt, that we deserve to be robbed blind.
How can such arrogance go unchecked? Unstopped?
In response to, and with all due respect to those who are criticizing the teachers' strategy to demonstrate in front of Mr. Cartmill's house, I have to agree with anniej who wrote, "desperate times, call for desperate measures". Before anyone casts judgement, they should keep in mind the following:
Mr. Cartmill is Dr Brand's superior and therefore must take responsibility for his subordinate's actions. By his silence Mr Cartmill condones Brand's threatening those who exercise their right to speak out by contacting their employers and complaining that they are "misbehaving". By his silence, Mr. Cartmill condones sending private investigators to outspoken citizens' homes without warning. By his silence Mr Cartmill condones the superintendent's punishing district employees who criticize and conversely rewarding those who "go along". By his silence, Mr Cartmill condones allowing bargaining to reach a point where teachers are forced to drop their children and spouses from their health care insurance. By his silence, Mr Cartmill allows schools to be unsafe. Mr. Cartmill has consistently ignored the public's and the teachers union's requests for larger venues for school board meetings so that people wouldn't be forced to stand out in the cold facing armed guards hired to keep them out. Yes, these are desperate times, and since there is absolutely no communication going on at board meetings, or at the bargaining table, the teachers contacted Mr. Cartmill at his home where he can't hide behind the, "we're not allowed to respond to speakers during communications", rule at board meetings. From what I've heard and read, it was a peaceful demonstration by very frustrated people, who surely would've rather been doing something else. When you consider all that's transpired, the teachers' action pales in comparison to how they've been treated.
SOMETHING TO THINK ABOUT -
I just had a conversation with a person who can not post. This person reminded me that The San Ysidro issued APPEARED to be over. The deals had been made.
Now we hear that the FBI is involved - is the FBI involved behind the scenes at SUHSD? What other wires may have been worn by those Brand, Cartmill, Ricasa or McCann trusted, what other small conversation that leaked serious issues might have been taped?
I would hope that anyone in the position of superintendent of a school district, or a board member of that district, or a mayor of a city, or a member of the city council would all be there to represent and lead to the best of their ability--and rise to the occasion when challenges appear.
I think a person should need to actually accomplish something, not just occupy a seat and keep voting for the side of corruption.
New slogans: "John McCann, the Empty Suit's Empty Suit!"
"Cheryl Cox's Silent Days--Will she ever go on record speaking out against Sweetwater's corruption?"
"Jim Cartmill--Health sells. Sells what? Sells out!"
"Pearl Quinones, The Learning Curve Never Quits (If You Never Learn)"
and last but not least
"Bertha Lopez--Telling the Truth Isn't Always Easy, But It Is Right!"
How interesting. The "riding around in Mercedes-Benzes" claim isn't actually disrespectful or incorrect. The Chaldean NMA store owners that I know of love the nicer, finer material goods, as we all do in one way or the other. If you look at any of the FB pages of the Chaldean NMA families, you'll see a glam throw-back look in style. The photos of many parties and celebrations of even the younger hipper generations show a fondness for big, gelled and hair-sprayed dos, satin and silk and gold and silver and jewels, lots of makeup for the women, the works. It's a bit dated in style, but very expensive looking. The families seem to make pretty good money on the much-appreciated stores they own and operate in neighborhoods that are older, lower income than the El Cajon areas in which they prefer to live, maintain their swimming pools, and do business. I just wish that, in the Democratic-voting Central SD areas where some of their markets exist, they wouldn't put up Ron Roberts and other Repub election signs. And it would be nice if they would put some of their money into improving the look and smell of the grocery stores that I know their wives and daughters wouldn't set foot in.
Ian Anderson 6 p.m., March 7
Gloria Ciprian 5:30 p.m., March 7
Carlos Bey 3:30 p.m., March 7
Dorian Hargrove 2:30 p.m., March 7
Don Bauder 1:30 p.m., March 7
O.B. James 1 p.m., March 7
Matthew Lickona 1 p.m., March 7
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