Oh, for the sweet irony of someone choosing Last Tango in Paris or The Last Temptation of Christ — two titles that Blockbuster refused to let sully its shelves in their original form, if at all — to stand forever as the chain's last official rental.
As reported Tuesday, the video rental monopoly that at its peak oversaw 9000 stores and over 60,000 employees has permanently rolled in the blue awning on all remaining 300 company-owned stores.
According to Blockbuster's Twitter account, the last DVD to go out the door was rented Saturday night at 11 p.m. in one of its Hawaii outlets.
Instead of irony, the last renter went for the obvious by choosing the feculent Seth Rogen stoner comedy, This is the End for the chain's swan song.
Rogen replied after favoring the tweet, "The last movie ever rented from a blockbuster was this is the end. In high school I would go hang out at blockbuster every day." Judging by his work, Rogen never ventured far from the new-releases shelf.