Daniel Powell 11:07 a.m., July 7
This Is The End
There wasn’t enough room on the poster to add of Cinema as We Know It. After exiting a screening of Observe and Report, a fellow patron let his date and everyone within earshot know, “If Seth Rogen took a shit on screen for two hours, I’d watch it.” Here’s your chance to put his theory to the test. A party at James Franco’s place is ruptured by the rapture, leaving the graduating class of Apatow High — ostensibly playing extensions of their pot-puffing, coke-snorting selves — to carry a feature. Ten minutes of setup followed by an eternity of improv, little of it — most notably Emma Watson rape jokes — funny. Michael Cera deserves an Oscar for a spunky cameo, but when he dies, the picture goes with him. I wouldn’t exactly call what Rogen and his partner, Evan Goldberg, do "directing and writing," but they claim responsibility for both. With Jay Baruchel, and featuring Jonah Hill as the class eunuch. 2013.