Larry Steckling 6 p.m., March 31
Levi Strauss pays big bucks to get 49ers' stadium naming rights
The $220 million for Levi's Stadium probably 4th highest in NFL history
Levi Strauss & Co. has signed a deal to pay $220.3 million to the city of Santa Clara and the San Francisco 49ers for naming rights at the new stadium, now under construction, in Santa Clara, according to MercuryNews.com. The facility will be named Levi's Stadium, for the iconic jeans made by Levi Strauss. The deal, for 20 years, is for more money than naming rights arrangements for the San Francisco Giants, Oakland Raiders and A's, Golden State Warriors and San Jose Sharks combined. It's supposedly fourth highest in the history of the National Football League, according to MercuryNews. Strauss has an option to buy another 5 years for roughly $75 million.
By contrast, Qualcomm got an unbelievable deal when it agreed to pay $18 million to puts its name on the San Diego football stadium from 1997 to 2017. The Petco Park deal was for $60 million over 22 years.
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