Kimberly Blough 6:28 p.m., March 9
Startling Naming Rights Deal May Boost Downtown LA Stadium
The Los Angeles Times reveals this morning (Jan. 31) that in a press conference today, Farmers Insurance will announce a $700 million, 30-year naming rights deal for the proposed downtown L.A. football stadium being pushed by Anschutz Entertainment Group (AEG). The stadium would be called Farmers Field. The amount, $700 million, is amazing by previous standards. Reporter Sam Farmer says, "Announcing a naming rights deal for a stadium that has not been built, on a site that has not been approved, for a team that has not been acquired is unheard of. No money will change hands unless each of those wishes becomes fulfilled." But San Diegans wishing the Chargers would remain should be shaken, if they aren't awakened already. It is one more step portending a Chargers departure to L.A. As I have said for years, the Chargers covet LA, but are going through the motions in San Diego in case National Football League owners nix such a move. Frankly, it is looking more and more like the deal is done.