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I heard about this from my friend Miles. He’s part of the band Red Wizard. They’re playing at the opening of a Smashburger in Vista this Wednesday (1711 University Drive, Suite 150, 760-630-0005). Opening’s from 5.30 p.m. till 8:30 p.m.

This Smashburger is becoming one huge chain. In a couple dozen states. Looks like it’s pitching to the slightly upper crust of burger joints. They start at five bucks.

Specialties? They have one veggie burger ($5.29). And the “San Diego” ($6.99, or $7.29 for a large) tips the hat to the region with adds like avocado, cilantro, onions, pepper jack, sour cream, and chipotle mayo and yes, a wedge of lime.

Hmm. Almost went in to their downtown joint the other day (801 Market Street, 619-241-2207). Now I guess I’m curious about that San Diego sandwich. And how come these guys are spreading like ice plant across the country.

Because you’d think, hard times, the guys selling $2 burgers would be doing best. Only the taste will tell…

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Comments

TheBigB Nov. 14, 2011 @ 1:59 p.m.

$8 burger joints aren't competing with the $2 burger joints; they are competing with the sit down chains (e.g. Friday's), and even some of the nicer independent restaurants. I'm sure that In-N-Out is not seeing a very big dip in its sales.

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