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Man of Steel cost $225 million. It runs 2 hours and 23 minutes. It depicts the destruction of an entire city.

The Bling Ring cost $8 million. It runs 1 hour and 30 minutes. It depicts some teens robbing fancy houses.

The cost for a ticket to Man of Steel? $12.50.

The cost for a ticket to The Bling Ring? $12.50.

?

This is me, suggesting that if tickets to The Bling Ring cost less than tickets to Man of Steel, the number of people willing to pay, say, $8, would lead to a greater overall profit.

I don't suppose any theater could even afford to experiment with this. But I'm curious.

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Comments

Chad Deal June 26, 2013 @ 2:37 p.m.

Excellent use of Emma Watson to drive the point home.

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mmmata June 26, 2013 @ 5:37 p.m.

Also, how about assigned seating or having the prices drop as you get closer to the start time for the movies when its not sold out? ie, have the prices at $15 regular, 30mins before start $12, then 15mins $10, then 5mins before $5...get some butts in the seats!

of course i like empty theaters and lots of space, but i'm not a movie theater owner..:P

m

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rickeysays June 29, 2013 @ 11:55 p.m.

Waddaya think 3d is? Just an excuse to charge more.

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