Robert Bush 8:15 a.m., March 10
Deceptive advertising practices used to promote MCASD La Jolla's On Screen gala
The headline reads "Monte Carlo On Screen" and their website features a photo of Cary Grant and Marlene Dietrich in Josef Von Sternberg's Blonde Venus.
A double-bill of Blonde Venus and Ernst Lubitsch's dazzling Monte Carlo?! Name the date and time! Hell, I'll even introduce it (for free!) just for a shot at seeing these two sumptuous pre-code masterworks projected on a screen.
Alas, we've been suckered in. No 35mm pre-code curios will brighten the screen at Sherwood Auditorium. Tomorrow night's On Sceen gala to be held at the Museum of Contemporary Art in La Jolla is their 36th annual celebration of "the incredible legacy of contemporary art and the silver screen." No Lubitsch.
According to the museum's press release, "Art has been intersecting with film, video, and celluloid for over a century and this year MCASD itself will become ‘The Screen.’ Our walls, floors, and ceilings will be bathed in flickering lights and the saturated colorful glow of masterful artists, from the well known to the obscure, creating a truly magical feast for the senses. Get out your red carpet attire and prepare to be treated to the ‘A List’ experience. At Monte Carlo On Screen, you're the star!"
I'd still prefer watching Dietrich in a gorilla suit croon Hot Voodoo, but the event is for a worthy cause so I'll shut up and plug. The shindig commences with a cocktail reception at 6:30pm followed by an open-air dinner at 8:00pm.
The After Party encourages guests to immerse themselves "in the glow and glamour of art and film while enjoying premium cocktails, charity gambling tables, and savory movie-themed snacks and sweets." The exclusive Green Room (don't even think of mentioning Truffaut) offers guests an atmospheric lounge setting and "late-night surprises." Those bold enough to enter the "Adults Only" gallery will have a chance to "freshen up and catch a glimpse of avant garde filmmaking with an adult twist."
More like this:
- Celebrity Yarmulkes — Oct. 1, 2012
- Betty Boop is back! — Sept. 26, 2012
- Meet The 3 Stooges, Peter Lorre, Bette Davis, and more in person! — Sept. 17, 2012
- I'll Raise You One — Sept. 6, 2012
- Museum turns into Monte Carlo — Sept. 6, 2012