Above, the fantastic web promo stretching across the atrium at Reading's Gaslamp 15. Below, a list of promotional activities for the film happening around San Diego over the next few days.

Wednesday, June 27, 2012 Costume contest at Comicaze. Comicaze 12:00PM-2:00PM. Come down to Comicaze dressed as Spider-Man or bring your Spider-man comic for your chance to win special advance screening passes and promotional items! First come first served, limited to the first 30 people.

Thursday, June 28, 2012 Take your Picture with THE AMAZING SPIDER-MAN™. Moondoggies – Pacific Beach 9:00PM-11:00PM. Come take your picture with THE AMAZING SPIDER-MAN™! We will print it on site send you home with your very own Spider-man souvenir. Limited to the first 100 people.

Friday, June 29, 2012 THE AMAZING SPIDER-MAN™ Chalk Art Mural. Wavehouse Mission Beach (South West Parking lot) 8:00AM-6:00PM. Come see a giant 14’X15’ chalk mural of THE AMAZING SPIDER-MAN™ on behalf of the release! Three artists will be working on the mural all day, so you can see the masterpiece created from scratch to completion right before your eyes! The first 50 spectators will also have the chance to win movie promotional items and screening passes.