Blogs | Rock Around the Town
Before It Was the Gaslamp: Now With 50% More Content!
By Jay Allen Sanford | Posted July 23, 2008, 7:01 a.m.
Book length history of downtown's grindhouse theater row in the '60s thru '80s
BEFORE IT WAS THE GASLAMP - Balboa's Last Stand
The Reader's June 21, 2007, cover feature "Before It Was The Gaslamp" detailed the local life and turbulent times of Vince Miranda. In the '70s, Miranda ran a string of downtown grindhouse movie theaters and owned several flophouse hotels (as well as the Hotel San Diego). He was also co-owner of the Pussycat Theatre adult movie chain.
What I didn't mention in the article was that I worked for Miranda's theaters in the late '70s/early '80s. This didn't seem integral to anything being recounted in the article, which was mainly a profile of Miranda and his various local businesses.
I have, however, written a separate account – LAST OF THE ALL-NIGHTERS - of my own memories and experiences while working the downtown theaters. I offer it here, as sort of a DVD-extra, at the bottom of the Gaslamp article, which appears below in its original “War & Peace” director’s cut draft.
Also in this blog, OVER 100 PHOTOS AND GRAPHICS that did NOT appear with the published article, most of which have never been seen outside of Miranda’s family and his closest associates!
I keep expanding this entry, thanks to terrific material being sent to me from folks who've read it all over the globe. This newest draft includes many new graphics (some courtesy myspace.com.sandiegocinerama), and lots of additional information regarding the individual movie theaters operated in San Diego by Walnut Properties in the '70s and '80s.
Also included is an all-new sidebar article, "Vince Miranda, Deep Throat, and the Mafia."
And now, on with the show ------
Contents:
1 - Before It Was The Gaslamp: Balboa's Last Stand, extended director's cut with rare graphics, unpublished photos
2 - Walnut's Properties: Theater by theater breakdown
3 - People VS Walnut: Legal actions involving Walnut and Pussycat Theaters
4 - Vince Miranda, Deep Throat, and the Mafia
5 - Last Of The All Nighters: A Walnut Clerk Remembers
6 - Vince Miranda: The Man Who Raped San Diego? A blogger's rebuttal -----
BEFORE IT WAS THE GASLAMP – BALBOA’S LAST STAND
One day, he's a lauded real-estate visionary being handed the key to the city by Mayor Frank Curran. Then, he's battling city officials as they appropriate his downtown properties in the name of some barely imaginable civic Xanadu being dubbed "the Gaslamp Quarter."
He entertained the rich and famous in his Hotel San Diego suite full of priceless memorabilia and was romantically linked to actress Rose Marie, though he was actually a closeted homosexual and co-owner of California's notorious Pussycat chain of porn theaters, whose downtown branch was no small catalyst in his becoming persona non grata among the same metropolitan moguls who'd once feted him.
Vincent Paul Miranda helped shape downtown for much of the '70s and '80s, back when the district still clung to its Wild West, sailors-on-shore-leave legacy. His company Walnut Properties ran a string of movie houses south of Broadway. For a time, he also owned a legitimate stage theater downtown (Off Broadway), as well as several local hotels, including the Hotel San Diego, where he maintained a posh part-time residence.
In 1973, the bright, flashing marquees of his Cabrillo and Plaza theaters faced Broadway from the south side of Horton Plaza, with the Aztec, Casino, and Bijou operating just as colorfully and tirelessly on Fifth Avenue. Films were grinded out almost nonstop, from 9:30 a.m. through 5:30 a.m. (hence the term "grindhouse"), with action, horror, and soft-core sexploitation movies, usually paired alongside two older films and screened for 99 cents.
This sort of triple-feature billing still packed a lot of movie houses back in the days before cable and satellite TV, VCRs, DVDs, DSL, HDTV, and the newest BFD.
Downtown's old grindhouse row now exists only in the memory of cinemaniacs old enough to recall a time when Jaws made you afraid of the water, Friday the 13th made you afraid of hockey masks, and Star Trek: The Motion Picture made you afraid of sequels.
Even the Balboa Theatre on Fourth Avenue was run by Miranda's company during its final operational decade, right up until the city acquired it via eminent domain and confiscated the keys in 1986, leaving the majestic building to rot for the next 20 years. At that time, Walnut was running several dozen movie houses in California, offering the same sort of lowbrow fare proliferating at drive-ins and urban grindhouse districts.
Projectionist Dan Whitehead worked at all of Miranda's local theaters for over 20 years, beginning in 1973.
"Mr. Miranda was a quiet and energetic guy. We got to know each other during the many drinking parties we had at the main office and at the Hotel San Diego. He had a motto that he had engraved on his license plate frame -- 'work hard, play hard' -- and that's what we all did. You could tell he really loved show business and loved movies and that it wasn't just a way to make money for him."
Vincent Miranda -- the son of a Portuguese fisherman -- was raised in Palo Alto, the son of Albert and Belinda Mattias. As a teen, his singing voice was said to be so exceptional that his nickname was "the Voice of Paly High." He worked as a soda jerk, busboy and waiter until, by his 21st birthday, he’d saved enough money to buy 21 acres of land in his hometown of Los Banos.
After serving as a Coast Guard cook in Hawaii, Miranda purchased a Huntington Park restaurant.
(Miranda in his restaurant, Sept. 1964)
In 1961, hoping to boost business, he bought an adjacent movie theater. His first screening - Cat on a Hot Tin Roof and The World of Suzie Wong – only brought in $70. On a Saturday night, no less.
So Miranda instead screened The Nudist Story. That did the trick – soon, lines were forming even before the box office opened for business, with devotees anxious to see so-called “nudie cuties.”
He began eyeing other moviehouses, after he discovered that it cost no more to advertise multiple theaters than it does to advertise one.
Miranda's swarthy good looks, always-natty attire, and omnipresent grin greatly contributed to his charm. Thin all his life and relatively short at around 5' 4", he told friends that his suits, while purchased in top-flight shops, often came from the children's departments.
Though small, casual, and soft spoken, he would not have been perceived meek, such was the authority and assuredness he projected. Heavy smoking later took a toll on his dulcet voice, which grew coarser and more gravelly over time.
Miranda took on a partner, a man known as George Tate. Physically, Tate appeared almost the opposite of Miranda, of solid girth and with the aggressive posture of a junkyard bulldog, whether standing or seated. He was known for wearing finely made executive suits, hand tailored to fit his monolithic frame.
"Tate used to be a movie extra," says Whitehead. "They supposedly met after getting into a car accident with each other. The story goes that Tate had a theater and Miranda had a restaurant, and they had no money to cover the auto damage, so they just went into business together." Miranda and Tate were both considered the bosses at Walnut, though Tate was seen less by most employees.
Whitehead got to know Tate while training at the Cabrillo. "He had a silver tongue and could probably sell anything to anybody, almost like a snake-oil salesman. He probably could have made millions in religion. My feelings for Mr. Tate soured many years later, when the company was shutting down and Mr. Miranda was dead."
He credits Miranda for the local staffers' upbeat morale. "It was only because of him that the employees had anything at all. He gave us a retirement package, completely free, plus a vision-and-dental program. He put a few million of his own money into the company during slow times, and he wasn't afraid to roll up his sleeves and do real work. When we were getting ready to open the Bijou on Fifth Avenue [formerly the Savoy], he got down on his hands and knees and was scrubbing a floor behind the concession stand and cleaning out the bathrooms, while I was up in the booth installing equipment. Tate would never have deigned to do such a thing. He might stand at the door and take a ticket or two, but that's about it."
Though not generally known, Miranda and Tate were live-in lovers. For over a decade, they shared a house they purchased together from Mickey Rooney, in Encino, at 17340 Magnolia Boulevard.
They also shared a love for motion-picture exhibition, seeing an opportunity to gain a foothold in San Diego by buying or leasing downtown theaters in decline, beginning with the Cabrillo (leased) and then the Plaza (purchased). In the early '70s, several nearby houses were being run by Russo Family Enterprises (later known as El Dorado Enterprises), including the Tower, the Aztec, the Casino, and the Balboa. Miranda and Tate coveted all these locales (see "Walnut Properties" below).
Miranda acted as Walnut's public face, frequently mentioned and quoted in the local press by theater critic Welton Jones (a close friend), while Tate was rarely seen or referenced. According to Whitehead, "Tate liked to stay in the shadows. He was always so secretive. There were those of us who wondered if it wasn't really Tate who actually owned the company, and Miranda was just a figurehead. The rumor was that Tate's real name was George Munton and he'd been in some serious trouble having to do with child molestation and couldn't legally own those X-rated houses. That rumor never went away and was told to me by two people who'd known him for many years."
Whitehead mentions someone ideally qualified to provide additional details about Tate's allegedly checkered past. "I'm in touch with Mr. Miranda's godson, Tim David," he tells me. "His mom worked for Miranda in a cafe he owned in his younger days. In fact, she was in love with him. Miranda became Tim's godfather at her request."
When I contact 41-year-old Tim David, he informs me that "Mom went into labor at Walnut's downstairs office at 5445 Sunset Boulevard. She and V.M. were working late as usual. He made Mom finish the filing prior to taking her to the hospital. Mom has told me I spent the first few months of my life in that office. She converted a desk drawer into a bassinet."
David's biological father was Miranda's half-brother, Robert "Bobby" Mattias, though he says, "V.M. was the closest thing to a father I ever had. He did not lead a life that would allow me to spend more time than I did with him. But he sent checks to support me every month of my childhood, spoke to me often with words of encouragement with school and life...He would come to my school in a limo."
David says the rumors are true about Tate's prison record and the Munton surname (a name that does turn up in legal proceedings related to Walnut's eventual dismantling). "I just called my mom to ask about this; she was there for all that and remembers it quite well. [She says] he was convicted of child molestation and served his time in a California prison. She can't recall which one, but she did remember he was released in late 1965 or early 1966."
Miranda and Tate wanted to be downtown's biggest -- if not sole -- grindhouse operators. Walnut purchased a 22-year lease on the Balboa and bought the Casino outright.
However, the Russos held on to the Aztec on Fifth Avenue, at least for awhile...
In 1973, two independent operators -- Charlie Smith and Wesley "Andy" Andrews -- purchased the property so desired by Walnut. Whitehead ended up quitting his job working for Miranda and Tate to spend a few years as the Aztec's daytime projectionist.
"The concession stand had a counter open to the public sidewalk," says Whitehead. "Andy and Charlie kept the snack bar stuffed with food and candy, and they even bought a pizza oven and served individual slices of pizza. They had chili for a while, and those wrapped sandwiches you heated in an oven. A lot of downtown hookers and hustlers used the Aztec concession stand as their diner."
(Aztec circa 1979: You can see the snack bar facing the sidewalk, which Walnut clerks ran from inside the theater - next door was a tiny porno theater, and next to that, just out of shot, was the Casino Theater)
The competing theater operators eventually warmed toward each other. "Even after I went to work for Andy at the Aztec, I spoke often with Mr. Tate at Walnut," Whitehead says. "I introduced Andy to Tate in 1974, and they became fast friends. Andy leased the Commodore Hotel at Third and F from Tate sometime in the mid-'70s and moved his office there. He was always doing stuff for Walnut. In fact, Andy ran the Hotel San Diego for them for a while."
Other downtown inns snapped up by Miranda and Tate included the Clark Hotel and William Penn Hotel on Fifth and the Hotel St. James on Sixth.
Whitehead went back to work for Walnut as the chain's head San Diego projectionist in 1978. "I had a real mess on my hands. The head projectionist had done a lot less than he could have, as far as routine maintenance was concerned." He says the frequent post-shift "drinking parties" with Miranda resumed ("He really liked to drink").
Walnut finally managed to buy the Aztec Theatre, running it as a sister operation to the nearby Casino. The Casino, in the middle of the block and across from the Savoy Theatre (later Walnut's Bijou), was around a half-century old at the time. It was in decent repair, with a full-length balcony that was actually open most of the time.
"They ran a little restaurant built onto [the theater] called Loren's Q," remembers Whitehead, "and they had some delicious barbecue. They also served these teeny, tiny little hamburgers they called Q-burgers."
Over at the Balboa on Fourth Avenue, Walnut used the grand olde girl to screen the same exploitative fare as its other grindhouses, marking what is to some an ignoble period for the one-time crown jewel of downtown theaters. "I was always fascinated by the Balboa and was determined to do my best by her," says Whitehead. "The first thing I did was go over every inch of her, from the roof to the basement."
The Balboa's tile dome, set four stories above the entrance alcove, contained one of two huge fans that circulated the house's air, with the other located in the basement, just to the right of the orchestra pit. The basement included a cedar-lined room where a furrier had operated for a time.
The theater's original Morton Wonder Organ was no longer in place during Walnut's tenure, having been removed and taken to the nearby Fox Theatre (eventually renamed Copley Symphony Hall).
Among the Balboa's most distinctive features were the waterfalls on either side of the room. "They were in enclosed chambers," says Whitehead. "The one on the left had a little entrance door you got to from the hotel, while the one on the right had no entrance unless you went and got a ladder. The switch that turned them off and on was in the projection booth. I hooked it up to the automation system so they'd turn on when the curtain closed and turn off as soon as the show started. The chambers filled automatically with a ballc-ck assembly filling up the pool at the bottom, just like in a toilet tank. A recirculating pump fed the water up to the top, where it cascaded back down."
Sometime after Walnut leased the building, a pipe in the second basement burst. "Nobody thought it fed anything that the theater used any longer, so the plumbers just cut it off. A couple weeks later, we realized that the waterfalls weren't working and the supply line had been cut. There was no way the company would spend the money to fix it. From that time until the theater closed, I used a ladder and hose to fill up the waterfalls myself, about once every week in the winter and twice a week in the summer."
As with many theater stages, the Balboa's had a "doghouse" on top, with windows that opened up in the event of fire, to suck out heat and smoke. "It was an 80-foot drop from the catwalk grid under that doghouse to the stage floor," says Whitehead. "On top of the doghouse was a huge water tower. One day, a work crew came in to take that tower off from the roof. They were your usual bunch of know-it-all a--hole construction types. I told them the water supply to that tank was still live and that they'd better turn it off before they started cutting. They didn't listen. A little while later, the water started shooting up in the air and drenched everything. It looked like a tugboat coming into a harbor. I was laughing so hard that I couldn't get my breath."
("Erotica" - plus a Road Runner cartoon?!)
Whitehead says one of the best things about working the Balboa was access to the balcony, closed to the public for years (mainly because the exits led to the closed-off hotel hall). "I dragged an overstuffed chair and a couch up to the front row of the balcony. My brother David, who later managed the Balboa, helped me lug them up there. It was, literally, the best seat in town, centered to the screen horizontally and vertically. Just a wonderful place to watch a movie."
The all-but-abandoned balcony was just one of the Balboa's backstage remnants of a vanishing era. "There was an old sign behind where the stage was, instructing silence on account of radio broadcasts," says Whitehead. "I've always wondered which local radio station it was. I'm betting it was KOGO, but no one in management knew. I think the broadcasting was probably done from a room up on the top floor of the hotel, which has a ceiling window and looks like a classic studio."
Out in the seats, the Balboa was at that point so infested with rats that, in quiet movie moments, you could hear them scurrying amongst the treasure trove of discarded snack bar confections. "There was a time when a lady jumped to her feet screaming because a rat had run across her foot," recalls Whitehead.
Some other patrons were more scary than scared. "I recall a creep who had secreted himself in the janitor's closet in the women's restroom and was peeking out to see what he could see," he says. "There was another guy who used to rattle the plastic from his candy, just to irritate those around him. There was a huge, fat Mexican guy who sold newspapers on the street that we had to ask to leave more than once, because he smelled so bad."
Despite the descent into skid-row schlock, which mirrored Hollywood's own, the Balboa still frequently screened to packed houses, as when Star Trek: The Motion Picture debuted in late 1979. "Walnut had just bought a Dolby stereo sound system, and they rushed installation just for that movie," says Whitehead. "I put a strobe light up in the pinnacle on top of the Balboa's roof dome, and you could see it all the way up Fourth Avenue. Getting that tiny light on top of the dome wasn't easy. I had to climb up it from the outside. Had I fallen, I'd have gone straight down into the huge fan that exhausted air out of the house."
The Balboa also briefly flirted with 3D screenings. "As far as movie theatres are concerned, the very best 3D used two projectors locked in time with each other by devices called selsyn motors," says projectionist Dan Whitehead. "Cinerama used the same setup. Both projectors had to project the same frame of film at the same time. If one of the reels broke, blank film had to be inserted so that the frame count was the same on both reels. The screen had to be a silver screen. The Balboa has a silver screen that was flown up above the white screen."
"The 3D shown at the Balboa had both the 'negative' and the 'positive' frames in one frame of film. There were two types of that kind of film: side-by-side and top-bottom. I can't remember what type was used at the Balboa. The 3D lens was literally spit into two seperate elements in one lens. It cut the light output of the lamphouse almost in half and showed a rather dim picture."
Miranda's legitimate stage venue, the Off Broadway Theatre, at Third and F, earned him civic accolades and social recognition for bringing heavyweight Hollywood talent downtown in a series of high-caliber productions.
Built in 1913, the venue was originally known as the Lyceum, and then the Liberty, before becoming the Hollywood Burlesque in 1936. The 1948 film Hollywood Burlesque was shot in the bawdy hall -- once dubbed "San Diego's most famous dirty little secret" -- featuring well-known striptease dancers (including the iconic Lili St. Cyr) and various vaudeville acts.
Owner Bob Johnson had started at the Liberty as a concession clerk; he ended up with a house on Fort Stockton Drive, a Cadillac, a box at the Del Mar racetrack, and his own thoroughbred Hollywood Theatre Stables, plus he ran the popular downtown hangout Bob Johnson's Sports Palace. Business at the Burlesque died down as porn became more prolific, and the theater closed in February 1970.
Vincent Miranda negotiated a $3 million deal to purchase around two square blocks downtown, including two hotel spaces, several retail shops, and the old Hollywood Burlesque. He refurbished the theater exterior and interior, spending around $250,000 to remodel and install red carpeting and wallpaper.
The resultant 417-seat playhouse was renamed the Off Broadway Theatre and reopened March 16, 1971, a day officially declared by the City "Off Broadway Day." The debut production was Anything Goes, featuring movie star Dorothy Lamour and Sterling Holloway (best known as the voice of Winnie the Pooh).
The opening was attended by Miranda's parents, flown in from Palo Alto. From there, he hired various producers to stage ambitious musicals like Guys and Dolls, as well as hosting touring productions of shows like You're a Good Man, Charlie Brown.
Around 1972, Miranda began turning up around town -- and in L.A. and NYC -- arm in arm with actress Rose Marie, best known from The Dick Van Dyke Show. They'd met through her publicity girl, who was also working for Miranda when he offered to fly Marie and several others to San Diego to attend an Off Broadway production of Cactus Flower.
(Miranda & Rose Marie)
In her book Hold the Roses, Rose Marie describes their first encounter. "This man met me at the parking lot of the airport and hurried me to the gate," she says. "He was about five foot four, dark hair, kind of wiry, about 45 years old, kind of Italian looking. It turned out he wasn't Italian. Martha Raye was at the gate, Audrey Christy, Harry Guardino, and lots of actors. There were about 30 of us...He was very pleasant, charming, had a good sense of humor, and he was short! But I liked him."
She describes their growing relationship with mild allusions to her frequent date's homosexuality. "He was a great sport and, as I always said, the last of the big spenders," she says. "He was great to talk to, and he loved the idea that we were going out together. He took me home and we said good night. No kiss, no nothing. I relaxed."
"We became very good friends. No romance, and I was grateful for that. We liked being together, and he loved the idea that everybody knew me and came over for autographs. He was out with a celebrity. Best of all, we went to all of the big affairs, the $1000-ticket dinners, like the annual Thalians Ball affair and the St. Jude Hospital affair that Danny Thomas always did."
"We were getting to be known as a couple. Little did everybody know that we were like brother and sister, but we had fun. Once in a while, a kiss on the cheek, but that's all...and again, I was grateful. I didn't have to worry about a thing."
Marie was photographed on Miranda's arm at the Off Broadway's first-anniversary luncheon in March 1972, sponsored by the San Diego Downtown Association and held at the U.S. Grant Hotel. Former mayor Frank Curran presented Miranda with a plaque from the association, while Deputy Mayor Floyd Morrow gave him a plaque from the city, in recognition of the theater revitalizing downtown. A photo appeared with an article in the next day's San Diego Union. "His publicity man, Don Haley, kept our names in the columns," recalls Marie.
Miranda was reportedly thrilled at this mention in a 1972 issue of L.A.'s Daytime TV magazine: "Rosie's back and Vince has got her! Yep, after bidding boyfriend Vince Miranda bye-bye, Rose Marie must have decided it's worse to have loved and lost, because she didn't waste much time before she went right back...now he's back to playing 'Ring Around the Rosie' and the not-so-new twosome are cozying up again in their favorite hang-out, the elegant, very 'in' La Scala restaurant."
Miranda had a photo in his office, of him at the wedding of Rose Marie’s daughter (held in his L.A. back yard). The photo shows him with Rose Marie and Richard Deacon (of the Van Dyke show), Peter Marshall, and Paul Lynde. The photo is signed by Marie “Love, your fag hag,” an apparent reference to the quartet of Hollywood homosexuals flanking her.
(Miranda at Sammy Davis Jr. concert)
In 1974, Miranda and Tate purchased the Hotel San Diego for $1.4 million.
Both men maintained hotel suites of their own, as did a man named Don Wortman, who had known Miranda in the Coast Guard.
Wortman produced stage shows for Miranda at the Off Broadway, including that venue's final show before it closed in 1975, Take Off.
According to San Diego Union theater critic Welton Jones, that show "featured Georgina Spelvin, who had starred -- if you want to call it that -- in The Devil in Miss Jones. To give you some idea: she was backed by a chorus line of boys in jockstraps. Leather jockstraps. It was dreadful. It brought out the worst in everyone."
Wortman's hands weren't exactly idle, though. He and Bill Bellville opened the Broadway Dinner Theater in 1974, in the Hotel San Diego's basement Continental Room. However, a conflict with Miranda caused Bellville to move south along Broadway into a renovated bowling alley where expenses sank the project for good five years later.
By 1977, Wortman was running Miranda's Backstage Restaurant, in the Commodore Hotel at Third and F, adjacent to the Pussycat on Fourth. Restaurant patrons had to walk through the Pussycat's lobby to use the Backstage restrooms.
"The Backstage was opened by a friend of mine named Frank Clancy," explains Whitehead. "Frank spent many long, hard hours getting that place opened, but then something happened. Wortman said something to Miranda that got him all stirred up and got Frank fired. Wortman took the place over and acted as if it was all his idea...I never did like Wortman. He had a heavy black beard and would talk out of the side of his mouth. He always made me think of a pirate."
Frank Clancy's version of the Backstage was actually the restaurant's second incarnation. Clancy recalled the circumstances in a July 2008 email to Dan Whitehead. "I seem to remember that Tate told me that it had opened when the theatre was legit [but] there were problems and Walnut closed it. When I opened it, the theatre was [screening] Deep Throat, [it] was I believe '75 or '76. They needed to get the restaurant re-opened, so that they wouldn't lose their liquor license. If you recall, I opened one day a month during the setup period, to keep the license active. I'd do all of the cooking, waiting, everything that day."
Whitehead picks up the story. "Frank Clancy literally put the [second] Backstage together from nothing. He ordered and oversaw the installation of everything and hired the first crew. I was with him the day he bought the sound system for the place from Dow Sound City, on El Cajon Boulevard. I remember it clearly. It was a powerful Sony with Bose 901 Series II speakers. I stole the entire system after the place closed for good and it belonged to the city, and I had it for years too, but that's another story."
"After the place [Backstage] got opened, business was just terrible. The cast and crew were very discouraged and were going to walk out. Frank took them all in the kitchen and served drinks on the house and gave them a pep talk to cheer them up; he was always very good at that kind of thing. Someone told Don Wortman about it -- I'm betting it was Charlie Combs, who later married [former Hollywood Burlesque owner] Bob Johnson's daughter DeeAnn. Don Wortman got Mr. Miranda all riled up about Frank giving liqour away to the employees for free - never mind that this kept them from walking off the job - and Mr. Miranda fired Frank himself."
Miranda also let Wortman take charge of redecorating the Hotel San Diego. Columnist Welton Jones recalled the redo last year in a Reader article about the hotel. "When MGM auctioned off its props from Culver City, Don [Wortman] bought a lot of their stuff. His bed came from there. He said it came from the set of Cleopatra. He was always buying things, changing things, rearranging things...every room was different. The lobby alone and the chandeliers came from an old Hollywood movie theater. The front desk came from a pharmacy in Spain. The bar was straight out of World War II. He even had four packs of wartime Lucky Strike Green framed on the wall...Those guys were so alive, Wortman was amazing, covered with tattoos, smoking a cigarette, those dark eyes drilling into you. Those guys really had balls. Don't get me wrong: I'm not gay, but I felt something for the two of them."
Miranda's failed Off Broadway theater ended up sublet to a group headed by Don Wortman. The playhouse was renamed the Pussycat Cabaret and began showing X-rated features. In 1979, Wortman and attorney Jim Schneider talked Miranda into reopening the theater under its original 1914 name, the Lyceum, with a musical extravaganza called "The Lyceum Follies." It soon went back to X-films.
According to longtime hotel employee Alice Faye, "Wortman and Mr. Miranda were both f-gg-ts. Mr. Miranda used to pick up Marines. Used to introduce them to people as his nephews. Mr. Miranda had lots of nephews."
She says Wortman was murdered in 1981. "[He] picked up some guy and took him home. Back to his sister's house, is what I heard. Can you imagine? His sister comes home and finds her brother between the bed and the wall with his neck broke. You talk about rough trade."
After Wortman's death, Miranda moved his own room from the sixth floor down to Wortman's former suite in room 264.
Miranda's godson Tim David tells me, "V.M. took me to the hotel all the time. It was quite a thing to walk in with him; he was a king there. The 'Presidential Suite' is what he called his room. It was very gaudy. I remember lots of bearskin and cut-glass panels. He and Tate would have their 'sailor parties' in that suite a lot. I would have to stay in the suite a few doors down during those."
Miranda installed former waitress Donna Martin as the hotel's resident manager. "Donna was quite a character," recalls Whitehead. "She and Mr. Miranda loved to drink. I remember drinking with them one time when she was waxing eloquent on the fact that God was actually a woman. One morning for breakfast, I went down to the Country Kitchen with Tom Wimbish [manager of the Cabrillo, Plaza, and Balboa theaters]. Mr. Miranda and Donna joined us, and they had both lost their voices from drinking so much the night before. Mr. Miranda was trying to figure out if it was the vodka or the cigarettes that did it."
Miranda's sterling civic and social rep seemed unassailable -- for a while, anyway -- even after it became common knowledge that he was buying an increasingly large stake in the Pussycat Theatre chain of adult movie houses.
The chain was founded by longtime film exhibitor Dan Sonney and sexploitation filmmaker Dave Friedman. The duo bought an abandoned 40-year-old, 400-seat theater on Fifth and Hill in L.A., remodeled it, and opened the doors as the Pussycat Theatre in March 1967.
Young George Tate had run the theater in a previous all-age incarnation.
Vince Miranda bought a 50 percent share of the Pussycat in 1968, immediately remodeling and redecorating each theater, which then included around two dozen California houses. "He fixed them up so nice," marvels Friedman, "that almost nobody was ashamed to be seen walking into a Pussycat. Which was a big change from the old 'raincoat' crowd...I can't say [Miranda] and I ever got along well, but he was definitely a showman who knew how to bring in the rubes."
(Miranda “bringing in the rubes” ---- by riding an elephant!)
Though operated under the Walnut umbrella, Miranda took great personal interest in the Pussycats. He outfitted each theater with crimson carpeting, velveteen fixtures, decorated walls (usually including selections from his own huge collection of painted nudes), and crystal chandeliers with golden fittings.
If an X-movie's poster wasn't particularly attractive in the marquee showcase, he'd commission and produce his own colorful, relatively "classy" display posters, shipped to managers chainwide to use as their public face in communities increasingly -- surprisingly -- receptive to hosting an X-rated theater or drive-in.
According to Rose Marie, "He took pride in running the Pussycat Theatres. Although they were porno theaters, he ran them like a business. They were cute little theaters that were kept in shape. Sometimes when we were out, he would stop at one theater or another and make sure everything was being run right. I met everyone at the office, including his cousin Jimmie [Johnson, an eventual Walnut co-owner]."
(Miranda with Deep Throat star Linda Lovelace)
Miranda later purchased a majority stake in the Pussycat chain, in a partnership with Johnson and Tate. At its peak in the '70s, Pussycat operated 47 California houses, most of them classical theaters that had faded.
On December 21, 1973, Deep Throat star Linda Lovelace even put her hands in cement outside the Pussycat Theater on Santa Monica Boulevard, for a porn version of the cement shrines on the sidewalk near Grauman's Theater. Photos from the event appeared in hundreds of mainstream publications, all over the world (Later, John Holmes and others would leave their cement impressions). Around the same time, Lovelace introduced Elton John at the Hollywood Bowl, with members of the Beatles in the audience! Suddenly, nearly everybody had heard of Pussycat Theaters, mainly by virtue of Deep Throat's meteoric rise in public awareness.
(A brief aside - I have on tape an episode of Rowan and Martin's Laugh-In, with a Throat "gag" I still can't believe got onto the air across America. Dan says "Hey, Dick, did you know a Supreme Court Judge is viewing a copy of Deep Throat, to decide whether or not it qualifies as obscenity?" Dick replies "Yow, here cum da judge!")
(Another aside: It's a fact that the Sears chain briefly carried - in its catalog! - a T-shirt reading "I choked Linda Lovelace," until someone spoiled the fun by telling them what it really meant)
Walnut's growing profile, however, also made them visible targets. Though Deep Throat played Hollywood's Pussycat for around ten years and made Miranda millions, it sparked dozens of legal battles and mired him in numerous public-relations snafus, police actions, criminal trials, and civil lawsuits (see People VS Walnut, later in this story).
Statewide, he faced obscenity charges over 50 times, in around two dozen municipalities, but was only convicted once, of a reduced "public nuisance" charge.
(Miranda at the opening of the San Francisco Pussycat)
The Los Angeles Times began refusing Pussycat ads in 1975, notwithstanding that Miranda had spent around a million dollars advertising Pussycats in their paper the previous year.
For awhile in the late '70s, the military was banned by the U.S. government from entering downtown porn theaters. X-houses were cropping up all over south of Broadway and soon spread to nearby and outlying areas of San Diego (even the Capri, North Park, and Academy theaters showed porn for awhile). Military MPs would regularly walk through theaters looking for soldiers and sailors violating the ban, which was later expanded to cover the entire county.
Around San Diego, Walnut came to operate four 'Cat-houses: downtown, in National City, in El Cajon, and in Escondido.
Downtown's Pussycat on Fourth Avenue -- open from noon-5:30 a.m. daily -- was notorious for sidewalk posters that assaulted passersby with graphic (not quite explicit) images from triple-X features with titles like Talk Dirty to Me, Taboo, The Budding of Brie, and A Scent of Heather.
(4th Ave. 'Cat)
The decor was mildly seedy, if era-apropos: faded and cracked tile offset by chrome-etched mirror panels and lit by flashing red and purple lights.
Whitehead recalls opening Deep Throat at the downtown 'Cat, where the film would screen almost continuously over the next five years. "I worked for three days straight, because the day projectionist, Michael Knight, was a college student and afraid of getting busted; he later became management. Those were 18-hour shifts, back to back. After the third day, I literally couldn't go on any longer and went home and crashed."
"That was the night the vice squad came in and confiscated the print."
Walnut's head of public relations, Don Haley, was staying in town and prepared. "He brought a second print over from the St. James Hotel -- the cops could only take one print until a court decided if it was obscene -- and then he proceeded to call all the radio and TV stations in town. When I got to work the next night, people were lined up way down the street and around the block, and it stayed that way for a long time. It was so busy that we were answering the phone in the projection booth, because the concession stand and box office were literally too swamped to do it." Walnut battled the city over this and other Pussycat matters for years.
Walnut's stake in the Pussycat chain only included the California operations. Most estimates indicate several hundred other Pussycats did business elsewhere, until video lowered the boom on all walk-in theaters, especially the X-houses.
According to Miranda's godson, Tim David, "V.M. and Tate never owned or had anything to do with Pussycat outside of the state. I remember asking V.M. about it one time. He really couldn't have cared less what they did outside of the state. Jimmie Johnson and I spoke about it last year. He told me people really wanted V.M. to trademark the name. He just never did. Weird, huh?"
If you look at who was running the famed NYC Pussycat, a possible clue emerges regarding why Miranda was unwilling to make a federal case of the matter. According to the Meese Commission report, mob boss Mickey Zaffarano ran the New York Pussycat from an office across the street connected to the theater via a secret underground tunnel. During one FBI raid, Zaffarano reportedly tried to elude agents using the tunnel, only to collapse from a massive coronary and die. Mickey's brother Johnny Zaffarano owned or ran several porn shops and massage parlors in San Diego through much of the '70s.
Miranda did apply for and receive a trademark for the Pussycat logo itself, with its festive masked playmate leaping through a lighted oval, ringed on marquees by flashing, chasing light bulbs. This has proven a major factor in Pussycat-related litigation that continues to this day, but more on that in a bit.
Erotica writer and filmmaker Earl Kemp was living in San Diego in the '70s, working with Miranda on various projects, including a 1971 X-rated film financed by Miranda called "Adultery For Fun and Profit."
"Miranda and I found ourselves thrown together from time to time socially and business wise," he says in an essay posted at efanzines.com. "Vince was gay, but you would never know it, he was such a specialist with hetero films. He was also one of the greatest hosts I've ever known, right up there with Hugh Hefner. His parties, lavishly produced-sumptuous buffets, ice sculptures, margarita fountains, musicians, dancing, endless open bars --and opulently arrayed, were legendary, complete with plane loads of recognizable Hollywood types flown in to San Diego just for whatever occasion pleased him at the moment. As easy as that, Adultery for Fun and Profit was born."
By December 1979, around 30 adult bookstores and movie houses operated within a 16-square-block area downtown. The city targeted those adult merchants with eminent domain proceedings intended to condemn the properties, so they could be refitted to suit the resurgent Gaslamp Quarter, whose acreage would be added to the National Register of Historic Places in 1980.
However, the city's "Redevelopment Agency" didn't stop there. It also named around 75 non-adult businesses and individuals in an eminent domain lawsuit filed December 31, 1979. The hit list included Walnut's Commodore Hotel, as well as the Buccaneer Lounge, the Equitable Trust Company, Fourth Street Arcade, the Horton Hotel Grand, Joe's Barber Shop, the Right Spot bar, Security First National Bank, Terminal Auto Parks, the Western Union Telegraph Company, and even San Diego's Department of Internal Revenue.
According to court documents, Miranda filed his own lawsuit a few weeks later, for "unlawful detainer," over being locked out of his Cabaret Theater -- formerly his Off Broadway legit stage theater -- then screening porn (447901, Vincent Miranda, et al. v. James Schneider). Though he never regained control of the Cabaret, he was eventually awarded a $100,000 judgment, which the city had to pay due to "intentional property distress, lost income, and lost public goodwill."
As downtown San Diego became increasingly seedy, the company's grindhouse theaters began opening at noon and closing at midnight. "They were finding needles in the alley behind the Casino," recalls Whitehead. The 1979 film Hardcore shows downtown at its Sodom and Gomorrah peak, with George C. Scott stumbling through wall-to-wall porno shops in search of information about his missing porn-star daughter. He makes his way down Fourth and Fifth Avenues, dodging hunchbacked junkies and drooling perverts at every step.
"There are some fantastic shots of 1979 downtown San Diego [in Hardcore]," notes Dan Whitehead. "Places I'd all but forgotten. Great shot of the Pussycat on 4th. Also a fantastic shot of the Aztec."
The 1979 film Hardcore shows downtown at its Sodom and Gomorrah peak, with George C. Scott stumbling through wall-to-wall porno shops in search of information about his missing porn-star daughter. He makes his way down Fourth and Fifth Avenues, dodging hunchbacked junkies and drooling perverts at every step. Peter Boyle (see pic above) shows Scott an 8mm hardcore featuring Scott's daughter, and off Scott goes to California in search of her…pics below from Hardcore show Miranda’s Savoy Theater/Cinema X, across the street from his Casino Theater on 5th Avenue, AND the 4th Avenue Pussycat.
You can see the Cabrillo and Plaza during their final days in the 1980 Marty Feldman film In God We Trust, partially shot downtown. "They took one of the box-office ladies named Olivia and put glasses and a wig on her," recalls Whitehead. "I think I ruined one of their shots. The Cabrillo paged me with an emergency, and the film crew tried to keep me from going in. I just pushed past them and went in anyway. As far as I was concerned, there was an emergency, and Walnut was paying my check, not them. A--hole me, ha?"
Both the Cabrillo and Plaza were closed in 1982.
"Talk of the city taking over the properties had been around for a while," recalls Whitehead. "I had to deal with people from the city from time to time, as they came to inspect the properties they were basically stealing. Eminent domain operates under the 'color of law,' but it's theft, pure and simple. No private citizen can operate in such a fashion, so it shouldn't be legal for the city government to do it."
"I never had anything but cold, utter contempt for the parasites that made up the San Diego City Council and the CCDC [Centre City Development Corporation]. They were and probably still are smarmy, self-righteous tax parasites. Anytime I could cause them any trouble whatsoever, no matter how small, I went out of my way to do so.
"One time, the CCDC sent two architects to inspect the Balboa, so that they could declare it earthquake unsafe and make it easier to steal. These guys were in their late 50s or early 60s, and I made them go through that entire building, from the theater to the hotel, and the stores. I took them through every crawlspace and airshaft that one could fit into. We started at 9:00 in the morning and didn't finish until that afternoon. By the time we were done, they were literally drenched with sweat and hardly had any strength left at all. God, I hated those motherf-ck-rs."
"The guy I had the most dealings with was a runty little weasel named Dave. One time, he browbeat Angie, the Filipino gal who was temporary manager of the Balboa. She was one of the most kind, gentle, sweet little gals I've ever known. At Mr. Tate's orders, I had copied a set of keys to the Balboa and the Pussycat for the CCDC's little Napoleon a--hole. The key that worked the door to the Balboa's dome didn't work, and this creep verbally browbeat Angie and told her to get that door open or he'd have it knocked down. She paged me in tears, and I called him and told him to deal directly with me only from that point on. Then I made him wait a few days for a new key."
Next, time was up for the Fourth Avenue Pussycat. "On the day we removed all the equipment," remembers Whitehead, "I was instructed to give a guy from the city the keys when we were finished. So I called and he was there in just a few minutes, as if he'd been waiting right beside the phone or something. I had removed all the identification from all of the keys, just to make his job difficult. When he put out his hand for the keys, I deliberately let them fall to the floor, turned my back on him, and walked out the door without a word. Yes, that was small and petty, but it felt good to do it."
In 1981, Miranda purchased the lease on a theater on lower 5th Avenue, across from the Casino and Aztec theaters, which would become Walnut's Bijou Theater.
According to a City Lights article in the Reader by Paul Krueger, "Forget those clean new six-plex cinemas with their computerized projectors and convenient parking lots. Give Vince Miranda a beat up south of Broadway movie house marred with graffiti and littered with empty wine bottles. He'll spend $180,000 to renovate the building inside and out, and if you give him a ten year lease, he'll even promise not to show a single x-rated film. He did this last year at the Bijoiu..."
(It's worth noting that, by 1980, all Walnut's downtown projection systems WERE computerized.)
(Downtown late '70s/early '80s)
Walnut appointed two new partners in late 1981, when Miranda's cousin Jimmie Bert Johnson and Walnut associate Jerome Knell were jointly named company president. Johnson was formerly head of the advertising department and company vice president (his mother Ada Johnson managed the Torrance Pussycat). Knell had been a part-owner of the Pussycat on Ocean Boulevard in Long Beach. Miranda and Tate still ran the day-to-day operations.
Around this time, a man named Jonathan T. Cota entered the picture at Walnut. In short order, he seemed to wield as much authority as Miranda and Tate. According to Miranda's godson Tim David, "Cota just appeared one day around 1982 or 1983, never to leave the scene. He was a shoe salesman at Florsheim shoes in Beverly Hills. He was sleeping with Tate, and he was a third or fourth cousin to V.M. He must have been very talented at what he did...I remember his first big 'gift' from Tate was a house in the Hollywood Hills."
David says Miranda disliked Cota. "V.M. was an incredible judge of character, and he hated the sight of Cota and saw him for what he was right away. A leech." Cota's growing involvement with Walnut operations was partly related to Miranda's gradual withdrawal from management, due to health problems later diagnosed as cancer related.
According to David, "As V.M. became more sick, Cota slowly moved into the house that V.M. and Tate had on Magnolia in Encino. I spent summers there in my teens, and it had always been a beautiful, antique-filled home. Walnut Acres they called it, an old walnut farm with neighbors like the Jacksons and Tim Conway."
Dan Whitehead says, "I never liked Cota from the first day I saw him slither into the office. Once he became Tate's squeeze, Mr. Miranda didn't like that. One time, Cota came to the office with Tate for an after-business-hours drinking party. After Tate left with Cota, Mr. Miranda said, 'I wish he wouldn't bring Cota around here, he's such a f-g.' I almost fell off my chair."
In May 1985, Miranda -- a lifelong heavy smoker -- was battling lung cancer in an L.A. hospital. "My Aunt Susan spoke to V.M. several times about my future with Walnut," says David. "Something must have been going down at the end, because V.M. called her and said he was planning on getting married! This is very strange, due to the fact he and Tate had been live-in lovers for decades."
Vince Miranda died June 3, 1985. "He denied the fact that he was dying up to the end," says David. "The last time I saw him was at Walnut Acres...he was bald from the chemo treatments but insisted that he was in remission and was going to be fine. He kept it a secret from all of us."
"To this day, I haven't seen V.M.'s will, and neither did his mom, Grandma Mattias," says David. "She was the one who told me Tate and Cota were keeping everything. I had gold coin collections and accounts in my name from when I was a child. All was taken and just disappeared. Remember, I was just a pup, and poor Grandma was an old lady. We were no match for sharks like Tate and Cota."
David says Cota quickly moved in with Tate at Walnut Acres in Encino. "The last time I was there, after V.M.'s death, the house had been completely 'Cotafied.' The guy has no taste whatsoever; it looked like something off the set of Miami Vice. Horrible."
Jimmie Johnson filed injunction requests and lawsuits against Tate and Cota, attempting to regain control of Walnut and Pussycat assets, with very little success. "Grandma Mattias never got anything [from Miranda's estate] either," says David. "It was all funneled back to Tate and Cota."
To be fair, there may not have been a lot of Walnut left, at least once the IRS hit Miranda's estate with a federal tax lien of $6,047,760.00. Walnut properties all over the state were sold, leased, or traded away, with many real-estate holdings being handed over in lawsuit judgments. Several claims against the estate were connected to ongoing litigation dating back years.
Walnut Properties and/or company principals were served with over 100 civil lawsuits filed between 1973 and 2005, the majority related to Pussycat locales (see People v. Walnut, later in this story). Interestingly, one tax lien mentions as a DBA "George Munton Tate," confirming "Munton" as one of Tate's AKAs.
In all, around $30 million in Walnut assets were liquidated, lost in judgments, or "gift deeded" to others over the next 15 years. Top candidates for liquidation included the increasingly problematic Pussycat theaters, which had installed video-projection equipment to no avail. Between shrinking attendance, home video, and increasing civic and social intolerance, the Pussycat dynasty was nearly dead.
Tate must have seen a future for Pussycat, however. After recovering from a stroke (neither his first nor last), he registered for sole ownership of Pussycat Theatres, Inc., in February 1986, listing the corporation's primary service as "photofinishing laboratories" and its secondary service being "motion picture production."
The Balboa closed in the first week of April 1986, with over a decade remaining on Walnut's original lease. The final double feature on its screen was "April Fool's Day" and the Stephen King film "Silver Bullet" (based on his book "Cycle of the Werewolf"). "I don't remember much at all about the last day," says Whitehead. "This may sound silly, but it was a sad, even traumatic, experience. I loved that house very much; it really hurt to leave. My office was there, and I ordered all the projection booth parts and supplies from there, and everything for my department was delivered there."
In 1986, the City of San was trying to pry loose Walnut's hold on the 20,000-square-foot, two-story building that had been called at various times the Rambo, the Paris, the Menear and - most recently, at the time - the Washington Hotel (Walnut also owned the William Penn Hotel, the Maryland Hotel, and the St. James Hotel).
The Centre City Development Corp., under an agreement with the Gaslamp Quarter Council, acted as the intermediary between would-be buyers and willing or reluctant sellers, such as Walnut Properties. "There's a different story for every single property here," Pamela H. Hamilton, the project manager for CCDC's Fourth Avenue project, told the San Diego Union-Tribune (7-27-86), which pointed out that the CCDC was better known for condemning properties, demolishing the existing buildings and selling the land to a willing developer, original owners be damned.
Hamilton said she wanted to rid the Gaslamp of "undesirable" or "nonconforming" tentants, without spending thousands of taxpayer dollars to relocate or buy-out the businesses. Working with Walnut's property manager, Ronald Nasland, she got the company to commit to spending $300,000 to $500,000 to fix up the Maryland to new Gaslamp specifications. The exterior was to be restored to its 1920 appearance, and the second-floor residential hotel rooms would be rebuilt and fitted with new electrical, plumbing and heating systems.
Gaslamp Quarter architect Milford Wayne Donaldson prepared the plans for the Washington Hotel's restoration. "These people had been totally resistant to doing any kind redevelopment of their properties," Donaldson told the UT. "Mostly, they were in the business of buying and selling properties. Unfortunately, they found themselves backed up against the wall because they were in a historic district...I found that, after I had a chance to sit down and document the values, they became very excited. They're anxious to work with us to return their buildings [to vintage quality] and become a part of the community. This has been a long educational process."
In 1987, Walnut (under George Tate's stewardship) sold the Hotel San Diego for $6 million to Dr. Leonard Glass, whose purchase also included a 99-year ground lease for the entire block. Glass (who also took over the El Cajon Pussycat Theater) later told author Michael Lesy, "This place was done up like a New Orleans bordello. It was a glorified flophouse full of antiques...Miranda's partner said they spent $2 million on all the couches and chandeliers and bric-a-brac. Maybe the IRS believed them, but I don't. We got rid of it all except the phone booth and the window in the lobby."
Theater critic Welton Jones recalled: "I went to one of the last [hotel] auctions. I was standing there looking at a lamp...One of the auctioneers came up. 'You know anything about this stuff?' he said. I lied. 'No,' I said...I didn't know whether to laugh or cry. I walked away. It was as if everything those two guys had done, everything they'd tried to do, even who they were, had all vanished into thin air."
Says head projectionist Dan Whitehead, "Around then, my paycheck bounced for the first time. It wasn't long after that that I was let go."
Walnut Properties filed Chapter 11 bankruptcy actions in June 1994, listing liabilities of $17.7 million. For some of these legal proceedings, Walnut officer Barry Hartsfield was listed as Tate's trustee/conservator. Tate had sought Hartsfield's help after suffering health setbacks that included a stroke that sidelined him for the better part of 1994. The Chapter 11 bankruptcy actions were converted to Chapter 7 actions in August of that year. Then:
"I received a call from Grandma Mattias, V.M.'s mom," says Tim David. "She never said hello, she just started talking, and she asked, 'Do you want the good news or the bad?' "
"I replied, 'The good, I guess.' "
"She said, 'The b-stard is dead! George Tate died on the dentist chair. Now do you want the bad news?' I said 'yes' and she replied, 'All the money is gone, he spent it all.' She hated Tate, too."
In 1998, Cota and Barry Hartsfield (Tate's one-time estate conservator) -- as the Tate Group, Inc. -- tried launching a hot-dog chain called Red's, with their first locale on the corner of Hollywood and Western in L.A. Patterned after Tinseltown hot-dog hotspot Pink's, it failed to take off. Walnut Properties -- by this time solely owned by Cota -- renewed its bankruptcy application in 1999, in proceedings that continued through 2001.
Cota threatened to file a lawsuit against pop performers the Pussycat Dolls in 2004, for infringing on the trademark he claimed to own on the Pussycat Theatre logo. Not that the Dolls were using a similar logo, but Cota claimed their name traded on his own "well-known, world-famous mark."
The suit appears not to have been pursued, after the U.S. Patent Office declared the Pussycat trademark to be "abandoned."
Cota launched a website awhile back, www.pussycatoriginal.com. "He's trying to sell product with a b-stardized version of the Pussycat logo," says Tim David of the slightly altered catwoman design gracing various T-shirts and mugs on the site.
The Pussycat Theatre on Santa Monica Boulevard in L.A. is still open and being run by Jonathan T. Cota. The chain's former flagship house switched to gay porn, as the name was changed to the Tomkat...
...and then the name was changed to Studs.
The original Pussycat sign was recently reinstalled. According to David, "Cota wasn't using the old oval at all, the plexiglass had been reversed and left up there to rot for years. I wrote and spoke to him about getting the sign, to renovate and keep it for myself. Three weeks after my inquiry, the old marquee was back up."
Cota -- whose voice is on the theater's answering machine -- has not responded to interview requests.
Former Walnut theater manager Merlin Thompson (Casino, Aztec, etc.) STILL works downtown, and at Horton Plaza no less! He can be found most days manning the Art Tix booth, in the shadow of the monolithic mall which ended up supplanting the Cabrillo and Plaza theaters.
In sad news, Tom Wimbish passed away at the end of April, 2008. He managed the Plaza, Cabrillo and Balboa Theatres for Walnut in the '70s and '80s. My condolences to his family and many, many friends ----
We'll give the last word (for now) to Vince Miranda's godson Tim David: "You know, I have a six-inch-square version of the Pussycat logo tattooed on my shoulder. The name Miranda is on my calf as well. I guess it's my way of remembering Vince."
(Porn at the Mann Theater in August 1973, courtesy myspace.com/sandiegocinerama)
WALNUT’S PROPERTIES
THE AZTEC THEATRE, 655 Fifth Avenue: Situated on the corner of Fifth and G, the 500-seat theater was part of a structure originally called the Bancroft Building, opened in 1905 as a meat market but remodeled and rechristened the California Theatre in 1919.
The Fox theater chain bought it in 1936 and changed the name to the Fox Aztec, remodeling the façade with plans by pop architect Clifford Balch. The venue later became known simply as the Aztec.
The theater's corner location afforded added space for multiple banks of movie posters, displayed in interconnected tiers of glass showcases wrapping around the building and lining the entranceway all the way up to the turnstile at the door.
Inside, there was no real lobby to speak of, and the theater hall had ascending layers of floor levels rather than a traditional balcony, referred to in the trade as "stadium seating" with two levels laid out at a continuous sloping angle instead of with risers.
The Fox theater chain bought it in 1936 and remodeled its façade, changing the name to the Fox Aztec.
According to Donald H. Wolfe's 2006 book The Black Dahlia Files, in December 1946, soon-to-be-murdered actress Elizabeth Short was found sleeping at the Fox Aztec by a clerk, after a screening of The Al Jolson Story. Short had arrived in San Diego broke and couldn't afford any other place to sleep. The clerk invited Short to stay at her home over the next couple of weeks, until the actress made her way toward L.A. and into history. Her mutilated body was discovered January 15, 1947.
Miss Short’s visit to the Aztec, however, may not have been to see the Jolson film after all – a local theater history blogger at myspace.com/SanDiegoCinerama has found the below ad, showing what WAS playing at the Aztec the week before Short went to L.A.
Strangely, and somewhat disturbingly, the movie Betty Short almost certainly saw was actually THE BLUE DAHLIA. Betty Short historians, take note (as far as I know, this odd twist to the Black Dahlia story was completely undiscovered, until SanDiegoCinerama’s research surfaced recently).
The venue later became known simply as the Aztec and was run by Russo Family Enterprises (later called El Dorado), until purchased in 1973 by A&S Theater Corporation, owned by Charlie Smith and Wesley "Andy" Andrews. The duo had previously run a 16mm X-rated house called the Little Art at the southeast corner of Third and E Street, where they reportedly earned the money to buy and remodel the Aztec.
According to Aztec projectionist Dan Whitehead, "Andy and Charlie's motto on the west reader board of the marquee read 'It's first run 'til you've seen it!' This was actually the brainchild of the night projectionist, Henry 'Hank' Le Clair."
Walnut purchased the theater in the late '70s.
THE CASINO THEATRE, 643 Fifth Avenue: Opened in 1913, this movie house originally had a small restaurant built onto it, the Casino Café. Walnut Properties purchased the building from the Russos in the early '70s. By 1978, the Casino's adjoining enterprise was a porno emporium called the Foxy Theatre -- run by Bob Clark -- which screened mostly silent X-rated 8mm and 16mm film loops.
After Walnut sold the buildings, the Casino and Aztec theaters closed, reopened, and then closed again a few times through the '80s, under different management and often as X-rated houses (the Aztec briefly served as a Pussycat locale).
(Sidewalk in front of the Casino and part of the marquee, as seen in the 1979 movie A Force of One, starring Chuck Norris)
Having been boarded up for good, the buildings were purchased for $250,000 by the Santa Monica development firm CIM Group LLC, who by 2000 had converted the entire 15,000-square-foot area into a two-story shopping complex.
The locale currently houses a Ghirardelli Soda Fountain and Chocolate Shop, an Urban Outfitters branch, and a sportswear store. Elements from the Aztec can still be seen in Urban Outfitters (exposed brick walls and steel framework), and a revamped version of the old Casino marquee now serves as the main signage for Ghirardelli's.
THE BALBOA THEATRE, 850 Fourth Avenue: This venue on the southwest corner of Fourth and E was built in 1924. Designed for stage and screen, it featured a single-level balcony, gold metallic wall paint, a gilded ceiling with ornate chandeliers, and a sizable orchestra pit. The original seating capacity -- 1513 -- commemorated the year Vasco Nuñez de Balboa arrived in San Diego, and whimsical 28-foot-tall vertical waterfalls were built into the walls on either side of the stage. The waterfalls operated at full force during intermissions.
The building housed vaudeville acts in the 1920s, until shifting to motion picture screenings. A neon marquee was added in 1930 and the name changed to El Teatro Balboa, to feature Spanish-language movies and stage shows, with usherettes often dressed in faux-bullfighter gear. In the '50s, a new movie-style marquee was installed, as the Balboa began showing more motion pictures. Downtown's heavy military population made sexploitation fare very popular, and the marquee constantly touted movies starring the likes of Bardo, Diana Dors, Connie Stevens, and Jayne Mansfied.
Grandiose by any standards, the Balboa fell into hard times and disrepair in the '50s, until it was almost demolished for a parking lot in 1959.
Russo Family Enterprises bought the building, spending $125,000 to remodel it in 1964. The City of San Diego placed the Balboa on its local Register of Historical Places in 1972, and it was being run by the blue-chip Fox chain until leased to Walnut in the mid-'70s, in a deal negotiated by George Tate.
Walnut squeezed additional profits from the Balboa by renting out portions of the building. Recalls head projectionist Dan Whitehead, "There was a tattoo artist for many years who called himself Doc Webb -- his shop was originally down on West Broadway, but he later moved it into the Balboa, where those storefronts were on the Fourth Avenue side of the building. The Mark Shoe Repair shop was owned by two Greek brothers who moved it from the Yuma Building [631 Fifth] into the Balboa building."
(Yuma Building, and next door to the Yuma, circa 1979/1980)
The City filed eminent domain proceedings to acquire the property at the beginning of 1980, ultimately succeeding. The Balboa closed April 6, 1986. It was still boarded up in November 2002, when a $10 million restoration plan was finally approved by a City Council committee.
In 2008, the Balboa was open again and hosting both stage plays and musical performances.
THE CABRILLO THEATRE on Plaza Street, facing Horton Plaza's fountain, opened in 1918. Miranda leased it in the early '70s -- his first San Diego theater -- using the locale most often to exhibit low-budget, second-run action and horror flicks, whose exploitative titles looked fabulous on the oversize marquees.
"We screened The Texas Chainsaw Massacre at the Cabrillo the week it was released in 1973," recalls Walnut head projectionist Whitehead. "The house was packed for all but the earliest and latest showings. It made so much money that the studio jerked it out of our second-run houses and put it in the first-run theaters."
THE PLAZA THEATRE, also on Plaza Street, opened April 13, 1913. Miranda purchased it in the early '70s from Preferred Theatres, Inc., in a package deal that included the El Cajon Theater (later converted to a Pussycat).
Under Walnut, the Plaza began showing soft-core and sexploitation movies, not altogether out of character for a building that had once housed brothels in its second-story hotel. The hotel part of the building was demolished in 1966, but under Miranda's stewardship, the Plaza's gloriously tacky façade became, like its next-door sister, the Cabrillo, just as tarted up and all-accommodating as any lady of the evening.
The Plaza (renamed the Owl for a while) and the Cabrillo remained open through late 1982. Both theaters were demolished to make room for the Horton Plaza Shopping Mall. A United Artists seven-screen movie theater opened in Horton Plaza in 1985. In 1997, Pacific Theatres built a $15 million, 15-screen megaplex theater, the Pacific Gaslamp at 701 Fifth Avenue at G Street near Horton Plaza.
OFF BROADWAY/CABARET, 314-316 F Street: Built in 1913, the venue was originally known as the Lyceum, and then the Liberty, before becoming the Hollywood Burlesque in 1936. The 1948 film Hollywood Burlesque was shot in the bawdy hall -- once dubbed "San Diego's most famous dirty little secret" -- featuring well-known striptease dancers (including the iconic Lili St. Cyr) and various vaudeville acts.
Owner Bob Johnson had started at the Liberty as a concession clerk; he ended up with a house on Fort Stockton Drive, a Cadillac, a box at the Del Mar racetrack, and his own thoroughbred Hollywood Theatre Stables, plus he ran the popular downtown hangout Bob Johnson's Sports Palace. Business at the Burlesque died down as porn became more prolific.
"The decision to close the Hollywood in 1970 was difficult but inevitable," says author Jaye Furlonger, in her award-winning paper San Diego's Bygone Burlesque: The Famous Hollywood Theatre. "In a 1969 San Diego Union newspaper article entitled 'Burlesque House Stripped of its Glory,' Johnston claimed never to think about retiring from the theatre, but he openly lamented burlesque as a slowly dying art. Business was terrible, [his wife] Frances was at home most of the time suffering from the arthritis she’d developed as a dancer, and Johnston was now in his seventies (though he still also ran the Palace Bar next door). Sadly, but not surprisingly, the Hollywood folded in less than three months, after its 11:00 p.m. show on February 9, 1970. The official word was that Johnston wanted to devote as much time as possible to his first and only grandchild, Robert Johnston, Jr. Other reasons surely included his advancing age, the death of burlesque, and pressure from the City of San Diego and developers who aimed to turn San Diego’s “tenderloin district” into valuable commercial real estate."
Vincent Miranda negotiated a $3 million deal to purchase around two square blocks downtown, including two hotel spaces, several retail shops, and the old Hollywood Burlesque. He refurbished the theater exterior and interior, spending around $250,000 to remodel and install red carpeting and wallpaper.
The resultant 417-seat playhouse was renamed the Off Broadway Theatre and reopened March 16, 1971, a day officially declared by the City "Off Broadway Day." The debut production was Anything Goes, featuring movie star Dorothy Lamour and Sterling Holloway (best known as the voice of Winnie the Pooh).
Next up was Plaza Suite, with Dana Andrews and Pamela Britton, and then a musical, Forty Carats, with Lost in Space's Angela Cartwright. Later productions included Rose Marie in Guys and Dolls and Bob Crane (Hogan's Heroes) in Beginner's Luck. (Crane was doing the same play in 1978 when murdered in a Scottsdale AZ hotel room).
Miranda closed the Off Broadway in 1975, in the midst of various disputes with City officials over this and other Walnut downtown properties. Walnut later converted the space to an X-rated movie house (as the Cabaret, and briefly as a Pussycat). It was closed by the city in 1980 under eminent domain proceedings.
Miranda sued and won a $100,000 judgment from the city but in the process gave up his stake in the property. It was briefly renamed the Lyceum again -- as well as operated as a porno house called Cinema XXX for a time -- until the building was demolished in 1985 to make way for the Horton Plaza parking garage.
For a detailed - and fascinating! - history of this theater when it was still the Hollywood Burlesque, I direct you to an award winning article by local historian Jaye Furlonger, which includes photos of the venue, of vaudeville and burlesque cast members, and of owner Bob Johnson and family: http://www.sandiegohistory.org/journal/v51-1/pdf/2005-1_hollywood.pdf
The Crest, the Star, the Palomar, and the Towne: In the early '80s, Walnut also ran these four theaters in Oceanside, purchased from North County movie-house and drive-in impresarios the Siegel Brothers. "The Crest and Star were absolutely beautiful theaters," recalls Walnut projectionist Dan Whitehead. "They were built deluxe in every sense of the word. They both had stereo sound systems -- magnetic oxide-track stereo; there was no such thing as an optical stereo sound track when those houses were built -- and movable masking, which is the black fabric around the edges of the screen and two drapes in front of the screen. Both theaters had title drapes, which means they parted in the middle, immediately in front of the screen. A grand drape in front of that would be pulled up toward the ceiling, 'waterfall' fashion. The waterfall drape at the Crest was pure, high-quality velvet, and it weighed a ton. The motor that ran it burned up one time, and it took myself and two projectionists to pull it up."
Miranda outfitted the Star with projection equipment purchased from the Campus Drive-In, at the corner of El Cajon Boulevard and College Avenue, after it closed in 1983. The Palomar ran X-rated movies. "I was told the Palomar used to be a dance hall and the projection booth was added later when someone changed it to a movie theater," says Whitehead. "I believe it. The only way to get into the booth was to climb up a straight iron ladder, which was no easy task for a technician carrying a heavy toolbox. There was a dry cleaning plant right next door, and the booth always reeked of dry cleaning fluid." The Oceanside theaters became early casualties in Walnut's eventual shutdown.
THE PUSSYCATS
At its peak in the mid-'70s, Walnut ran 47 Pussycat Theatres around the state. The Pussycat at Hollywood Boulevard and Cherokee in L.A. leased out its basement for what became a legendary rock club, the Masque (opened August 1977). Frequently raided by police, the venue hosted early gigs by Black Flag, the Ramones, Wall of Voodoo, and the Go-Gos.
"They [club operators] broke the old-fashioned elevator by trying to take a cow down in it," recalls Walnut projectionist Dan Whitehead, "and later there was a murder in the place. They left the police chalk outline of the body on the floor and painted it Day-Glo orange, to make it permanent."
Deep Throat played at the Hollywood Boulevard Pussycat for nearly ten years, earning (according to Variety) $11,000 weekly during peak seasons, until the theater's throat was finally cut on December 12, 1981.
At the Pussycat in Torrance (formerly the Stadium Theater), tenth-grade dropout Quentin Tarantino checked tickets and manned the snack bar in the late '70s. "I was up there several times on service calls," says Whitehead. "Mr. Miranda's aunt, Mrs. Ada Johnson, managed this and the Lakewood Theatre at the same time. She was a great lady, and I was very fond of her. She didn't take any sh-t from anyone, anywhere, anytime, ever."
The Lakewood Theatre in Lakewood was an old single-screen house that Walnut turned into a twin theater. "They ran the number-one screen as an all-age general release and art house, and the number-two screen as a Pussycat," muses Whitehead. "Talk about a nightmare. They kept it that way for a long time."
In San Diego, one early Pussycat regional manager was Yugoslav immigrant Gojko "Greg" Vasic, who'd later borrow money from his parents to launch his successful F Street Bookstore chain. "Vasic was the longest lasting of Walnut's district managers," reveals Whitehead. "He still worked for Walnut after he opened his first F Street store across the street from the Cabaret [formerly Miranda's legit Off Broadway]. Mr. Tate was very fond of him. He was certainly a strange character. His family name was actually spelled Vasich, and they used to have an egg ranch in Ramona. His uncle delivered their produce to many of the downtown eateries."
Like Miranda, Vasic's vision involved the mainstreaming of porn. He eventually expanded into running nearly a dozen F Street Bookstores, including shops in El Cajon, Miramar, Chula Vista, Escondido, North Park, and Leucadia (all but the last including peep show booths).
The chain became so popular that, for a time in the late '70s, a costume-clad F Street penguin mascot showed up at area events to pass out flyers and peep-show-booth tokens.
National City's Paris Pussycat, at 903 National City Boulevard, was originally known as the Bush Theatre and then the National Theatre. The venue opened in February 1928, with a live production of Victor Hugo's Les Miserables. It was renamed the