Anchor ads are not supported on this page.
Print Edition
Classifieds
Stories
Events
Contests
Music
Movies
Theater
Food
Life Events
Cannabis
May 15, 2024
May 8, 2024
May 1, 2024
April 24, 2024
April 17, 2024
April 10, 2024
April 2, 2024
March 27, 2024
March 20, 2024
March 13, 2024
March 6, 2024
February 28, 2024
Close
May 15, 2024
May 8, 2024
May 1, 2024
April 24, 2024
April 17, 2024
April 10, 2024
April 2, 2024
March 27, 2024
March 20, 2024
March 13, 2024
March 6, 2024
February 28, 2024
May 15, 2024
May 8, 2024
May 1, 2024
April 24, 2024
April 17, 2024
April 10, 2024
April 2, 2024
March 27, 2024
March 20, 2024
March 13, 2024
March 6, 2024
February 28, 2024
Close
Anchor ads are not supported on this page.
Startling Naming Rights Deal May Boost Downtown LA Stadium
"I've never seen a commercial for Northrop" =========================== Then you haven't been looking, which doesn't prove your point. If really you don't understand why a major company would want to build its brand, then I'm really not sure what else to say.— February 3, 2011 4:49 p.m.
Startling Naming Rights Deal May Boost Downtown LA Stadium
If it was in San Diego, the developer would also own the bank, so I am pretty sure he would get the loan.— February 3, 2011 11:19 a.m.
Startling Naming Rights Deal May Boost Downtown LA Stadium
Among other things, brand recognition is a recruiting tool for talent, it aids in negotiating business to business deals and it is a huge aid when lobbying for regulatory relief. I haven't seen a lot of Northrop Grumman commercial products for sale and I don't think there are a lot of Global Hawks in private hands, yet I recently saw a whole bunch of commercials for the Global Hawk on TV aimed at consumers. Why, do you suppose?— February 3, 2011 11:17 a.m.
Startling Naming Rights Deal May Boost Downtown LA Stadium
I completely disagree. Qualcomm was little known outside its niche in 1997, but now it is a national brand with widespread name recognition. The stadium was the first major sign I saw that they were attempting to establish a national. You alluded to the direct comparison by stating "QUALCOMM Inside". Your same exact arguments could have been said for Intel, yet they worked hard to gain name recognition and made people care about what they couldn't see on the inside. Qualcomm is attempting the same transition and has made great strides in that area.— February 2, 2011 7:33 p.m.
State Bar's Investigations of Aguirre End with No Charges
I don't know, Don. Shakespeare wrote plenty off-color jokes that shouldn't be repeated here, and he also wrote limericks: And let me the canakin clink, clink; And let me the canakin clink A soldier's a man; A life's but a span; Why, then, let a soldier drink. It doesn't seem to much a stretch for him to take a crack at Nantucket... It's not Shakespeare, but I've always been partial to: There once was a maid from Madras Who possessed a magnificent ass. Neither round or pink, As some might think, It was gray, had long ears and ate grass.— February 2, 2011 12:40 a.m.
Startling Naming Rights Deal May Boost Downtown LA Stadium
Cleveland and the Rams did the same thing. The Saints will be available as soon as this run is over. They ought to move to Salt Lake to play near the Jazz once again.— February 1, 2011 9:37 p.m.
Startling Naming Rights Deal May Boost Downtown LA Stadium
I hope you are right about SD. I am pretty confident you are wrong (this time) about LA. At this point I think the issue is far less whether the cash can/will be raised for the stadium, and much more the terms of sale for a team. The NFL needs expansion like another hole in the head, and I can't see LA embracing an existing carpetbagging owner with a new stadium. LA power players want their own team. What will that cost, and who will sell?— February 1, 2011 3:31 p.m.
Startling Naming Rights Deal May Boost Downtown LA Stadium
I was just the opposite. When I saw what I deal they got and saw they were going for national exposure with Super Bowl ads, I jumped in with both feet and bought as much as I could. $700 million for 30 years seems just stupid. $18 million for 20 years, when you are framed as the savior locally of the Super Bowl and you get two Super Bowl spots thrown in (probably worth over a million by themselves) to expand your brand nationally was genius.— February 1, 2011 3:26 p.m.
Startling Naming Rights Deal May Boost Downtown LA Stadium
Qualcomm paid $18 million to complete the stadium renovation, and in return got two 30 second ads during the Super Bowl and the naming rights for 20 years. They generated a ton of goodwill at the time and made out like bandits. Lets compare that to Farmer's deal. The big difference, of course, is that Qualcomm was negotiating with the city of San Diego...— February 1, 2011 12:54 p.m.
Startling Naming Rights Deal May Boost Downtown LA Stadium
None, if you are smart and dump them for this stupidity.— February 1, 2011 12:48 p.m.