Bart Mendoza 5 a.m., Dec. 8
'I call it Chuck E. Cheese for adults. I have to squeeze myself sometimes, business is so good.'
'You taste it, you like it, you can take it home for retail price.'
'Women were dominant consumers, making mostly anonymous purchases in supermarkets.'
'I think we have more of a finger on the pulse of what women really want.'
Some people talk a good talk, but in the end, they don�t really know much.
'I love my 25-year-olds. They're just learning, and they come in all the time.'
'The one thing that's crucial in this business, is not to pretend you're something you're not.
'I think as our vineyards mature, we'll buy less and less from out of the area.'
'It's old-world style - very dry, a little bit of an earthy, peppery streak.'
'When you walk into a cafe in Paris and have a wonderful Bordeaux Superior, you are drinking Merlot.'
'We want you to walk away with the notion that it's worthy of careful consideration.'
'I would notice that the waitstaff didn't have a very deep understanding of wine.'
"I didn't realize you're not supposed to put the fondue fork in your mouth."
'It looks like you can never learn it all, and with 10,000 different grape varietals, I'll never get bored.'
'I actually broke the story in the state. Pretty nice for your first time out.'
"How could they have found out that I put an ice cube in my Cabernet?"
'When you get above five barrels, you can't do the small, open-bin fermentation.'
“I loved the no-frills aspect of it. I felt it was a shop for everybody.”
“There is a limit; it’s a function of the scale. You can get only so much in.”
“No one noticed that not a single paper or speech specified what Perignon had really done.”
“Irrigation comes from the river that runs down from the mountains, bringing minerals to the soil.”
“Stalin loved one of the Georgian varietals. He had to have it with dinner.”
“Love and pleasure have always made the world go ’round. At least they should.”
“It tasted like it was dead. And it was two years younger than ours.”
“I told them, ‘I want to do the worst jobs imaginable — nothing glamorous.’”
“We had two or three strollers lined up against a wall with infants sleeping in them.”
“He called around, did a background check. Then he called me and offered a deal.”
“It will be hard, if not impossible, for Parker to pass on his mantle of power.”
“My background is on the front lines. I’ve had no formal training, but I’ve done a lot of tasting.”
“The things that inspire me? There are some truly crazy, crazy people out there.”