Red Stripe "Jamacian" Lager
  • Red Stripe "Jamacian" Lager
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The law firm of Robbins Arroyo, representing two individuals, has filed a suit in federal court against Diageo, the big London alcoholic beverage firm. It is a putative class action suit on behalf of all drinkers of Red Stripe beer.

The gist is that Red Stripe beer is not brewed in Jamaica. Diageo uses clever phrasing in its promotion. Red Stripe is called a "Jamaican Style Lager" that contains the "taste of Jamaica." For 80 years, "Red Stripe has embodied the spirit, rhythm and pulse of Jamaica and its people." The bottle structure is short, squat, and brown — closely associated with Jamaican beer bottles, says the complaint.

However, on the border of the labels are these words: "Brewed & Bottled by Red Stripe Beer Company, Latrobe, PA." The plaintiffs contend that this disclaimer is in "obscure white text," and the consumer can't see those words until after he or she has purchased a six-pack or twelve-pack.

The suit, charging unfair and deceptive practices, was filed July 29.

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Comments

Visduh Aug. 2, 2015 @ 4:21 p.m.

Actually, the photo used with the story seems to be one of the real thing. The word "style" isn't shown on the label, and they also say it is imported. But I don't doubt that Diageo is playing games with it, brewing it in Pennsylvania. (I think Latrobe is the source of "Rolling Rock.") And the deception is intentional.

But, on the other hand, if you like it, do you care where it was brewed? And if it really was from Jamaica, would that make you like it more?

There are many beers now brewed in No America under license. Lowenbrau of Munich Hafbrau Haus fame was being brewed in the US, as I recall, under license many years ago. Oh, they said the formula was the same, but did the US product really adhere to the German purity laws? Guinness' Stout is now from Canada, not Ireland. And so it goes.

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AlexClarke Aug. 2, 2015 @ 4:58 p.m.

I like my beer cold. I only drink beer imported from the store.

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