Red Stripe "Jamacian" Lager
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The San Diego law firm of Robbins Arroyo, representing two local plaintiffs, filed a suit in federal court in San Diego against Diageo, the big London alcoholic beverage firm. It is a putative class action suit on behalf of all drinkers of Red Stripe beer.

The gist is that Red Stripe beer is not brewed in Jamaica. Diageo uses clever phrasing in its promotion. Red Stripe is called a "Jamaican Style Lager" that contains the "taste of Jamaica." For 80 years, "Red Stripe has embodied the spirit, rhythm and pulse of Jamaica and its people." The bottle structure is short, squat, and brown — closely associated with Jamaican beer bottles, says the complaint.

However, on the border of the labels are these words: "Brewed & Bottled by Red Stripe Beer Company, Latrobe, PA." The plaintiffs contend that this disclaimer is in "obscure white text," and the consumer can't see those words until after he or she has purchased a six-pack or twelve-pack.

The suit, charging unfair and deceptive practices, was filed July 29.

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Comments

Visduh Aug. 2, 2015 @ 4:21 p.m.

Actually, the photo used with the story seems to be one of the real thing. The word "style" isn't shown on the label, and they also say it is imported. But I don't doubt that Diageo is playing games with it, brewing it in Pennsylvania. (I think Latrobe is the source of "Rolling Rock.") And the deception is intentional.

But, on the other hand, if you like it, do you care where it was brewed? And if it really was from Jamaica, would that make you like it more?

There are many beers now brewed in No America under license. Lowenbrau of Munich Hafbrau Haus fame was being brewed in the US, as I recall, under license many years ago. Oh, they said the formula was the same, but did the US product really adhere to the German purity laws? Guinness' Stout is now from Canada, not Ireland. And so it goes.

1

Don Bauder Aug. 3, 2015 @ 6:28 a.m.

Visduh: Yes, several so-called foreign beers are brewed in the U.S., purportedly using the overseas formula. The question in this suit is whether Diageo is pushing the envelope too far in its promotions. Best, Don Bauder

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Twister Aug. 3, 2015 @ 7:17 a.m.

Eff theshe gyes can' evun spel Deeayegoe, wha' mkes ya ass u m thay cud git a labul writ rite in th' firshh plashe? Jes' kull it, guyshe, an' hav ennother wun!

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Don Bauder Aug. 3, 2015 @ 9:10 a.m.

Twister: Does Jamaican beer pack that much of a punch? Best, Don Bauder

1

Twister Aug. 3, 2015 @ 1:21 p.m.

I wooden tush th' stuf, evun f' maidissenul porpoises.

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Don Bauder Aug. 3, 2015 @ 9:42 p.m.

Twister: No trips to Jamaica in your future? Best, Don Bauder

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Twister Aug. 3, 2015 @ 1:35 p.m.

Lissen, i cud kar lest whar hit cums frum, onley howe it tassts. wheean Carl'sbergen wasn' phoren no mor, I noo 't rat a way. Same whey wi' m' favrite Japonees bier--whut Sapporo wans 't to tase lik Moleskin frum Canader, huh?

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Don Bauder Aug. 4, 2015 @ 7:37 a.m.

Twister: Any beer that tastes like moleskin should not be consumed. Best, Don Bauder

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AlexClarke Aug. 2, 2015 @ 4:58 p.m.

I like my beer cold. I only drink beer imported from the store.

2

Don Bauder Aug. 3, 2015 @ 6:30 a.m.

AlexClarke: You mean you refuse to buy a room-temperature six-pack and chill it in your refrigerator? Best, Don Bauder

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Twister Aug. 3, 2015 @ 7:11 a.m.

Naw, naw, Donnybowe, ya don' unnerstan; Yew hafta go inna the s, suppermarkit to slepe i' ouf inna cool p, plase. D'd i evver telya 'bout th' tim. Th' tim . . . th' tiem, th' tium . . . ooo, skewer 't, i fergit . . . zzzzzzzz.

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Don Bauder Aug. 3, 2015 @ 9:13 a.m.

Twister: Will this lawsuit get quashed....er, sloshed? Best, Don Bauder

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Don Bauder Aug. 3, 2015 @ 9:44 p.m.

Twister: Will you be able to sign your name on the papers? Best, Don Bauider

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AlexClarke Aug. 3, 2015 @ 3:21 p.m.

Don: I import both cold and room temperature beer from the local market and chill or keep them chilled in my very own refrigerator and if I imbibe too much I sound like Twister.

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Don Bauder Aug. 3, 2015 @ 9:45 p.m.

AlexClarke: Twister is masterful at writing prose like a lush would. Does he have experience? Best, Don Bauder

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Twister Aug. 4, 2015 @ 9:45 a.m.

Malishus gawsip! i uh resamble tha' re marck.

bud eff yew mus' no, i haad th' bes' teechurs tha' ayver greased Gawd's grean urth.

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Don Bauder Aug. 3, 2015 @ 6:32 a.m.

Emmett McMahon: And there are pizza restaurants not run by Italians. The corned beef you buy probably was not imported from Ireland. Best, Don Bauder

1

Twister Aug. 3, 2015 @ 7:04 a.m.

Now puleeze donna tella me tha birra Moretti ish maid bye Hunneyekan!

An gues wha kinna wadder goes inna peeroni tu mak itt tase lik Koors!

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Don Bauder Aug. 3, 2015 @ 9:15 a.m.

Twister: Supposedly, Rocky Mountain waters go into Coors. I don't drink, but I keep hearing that the problem with Coors is not what kind of water it contains, but the fact that it has too much water per bottle. Best, Don Bauder

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Twister Aug. 4, 2015 @ 9:46 a.m.

Waal, ain't there mowtto, "Ish th' vasser?"

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danfogel Aug. 3, 2015 @ 11:34 a.m.

don bauder Being of Irish decent, I would be happy to claim corned beef as Irish created . Unfortunately, it isn't so.

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Don Bauder Aug. 3, 2015 @ 9:49 p.m.

danfogel: Damn! Every St. Patty's Day we and friends play Irish music and eat corned beef and cabbage.

Incidentally, the Irish music is by Beethoven. He wrote the piano accompaniment for Irish folk songs. We have a set of complete Beethoven, so we have the Irish songs for which he did the piano part. Haydn did the same for the Welsh. Best, Don Bauder

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Don Bauder Aug. 3, 2015 @ 6:34 a.m.

Pierre Ordinaire: Is you last name really Ordinaire? And are you at the Sorbonne? Student or faculty? Best, Don Bauder

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Twister Aug. 3, 2015 @ 6:52 a.m.

Hoo gives a sheeit, long as it RIMES! Hic! Ennybuddie frum the Vest Bank 's a perfesser--jes askum.

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Don Bauder Aug. 3, 2015 @ 9:17 a.m.

Twister: The next time I go to Paris to visit the Sorbonne, I will go be sent to the left bank while others go to the right bank. Best, Don Bauder

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danfogel Aug. 3, 2015 @ noon

don bauder While I'm quite sure that Pierre Ordinaire is no doubt someones actual name, I wonder if that is the case here. That being said however, with the subject this of articles being an alcoholic beverage, it make one wonder if it is merely coincidence that the poster has same name as the French doctor who created absinthe.

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Don Bauder Aug. 3, 2015 @ 9:51 p.m.

danfogel: As so often happens, you are feeding me information I didn't know. Best, Don Bauder

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Twister Aug. 3, 2015 @ 6:42 a.m.

I am shalked, I tel youse, SHALKED, tha a merican cumpany wud a tempt t' tempt ME w' enny kin' uf FALSHE AVERTISHIN' to whish I um avershe! URP!

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Don Bauder Aug. 3, 2015 @ 9:19 a.m.

Twister: Sorry to say, the American operation of London-based Diageo is a co-defendant in the suit. Best, Don Bauder

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MURPHYJUNK Aug. 3, 2015 @ 7:44 a.m.

Another law firm getting desperate since the ADA lawsuit scams are not paying off ?

1

Don Bauder Aug. 3, 2015 @ 9:21 a.m.

Murphyjunk: Yes, those ADA lawsuit scams are not paying off these days. Best, Don Bauder

1

jnojr Aug. 3, 2015 @ 8:35 a.m.

What are the damages? If this is an issue to them, why can't they just stop drinking Red Stripe?

I really hate our litigious society. "I'm unhappy, who can I sue today?" I hope the court comes to it's senses, dismisses this case as frivolous, and hits the plaintiffs with court fees.

2

ImJustABill Aug. 3, 2015 @ 3:16 p.m.

I agree. If fraud is being committed then it should be prosecuted by the criminal justice system or the company should be fined by an appropriate regulatory agency.

I think in cases like this the "victims" "damages" - and I use those terms loosely - cannot possibly amount to more than a few dollars. Clearly the lawyers are the primary beneficiary of suits like this.

If it was up to me I would ban all class action suits unless each member of the class has significant amount of damage (say > $5k / person).

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Don Bauder Aug. 3, 2015 @ 9:54 p.m.

ImJustABill: I have little enthusiasm for suits like this, but it is a tragedy that Congress has stomped on class action securities suits. The SEC is not doing its job. Class action suits once filled the vacuum and made crooks ante up to victims. Now that is rare. Best, Don Bauder

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ImJustABill Aug. 4, 2015 @ 11:32 a.m.

I suppose the lack of regulation on Wall Street might be so bad that class action suits are the lesser of 2 evils. But I think fundamental reform should at a minimum include re-instating Glass-Steagall (even Rick Perry is in favor of that), adding mandatory prison time for serious fraud and securities violations.

Also I think the revolving door between SEC and Wall Street needs to be closed somewhat. Pay SEC agents and lawyers more but make them sign agreements to not join Wall Street firms for at least 5 years after SEC work.

0

Don Bauder Aug. 3, 2015 @ 9:22 a.m.

jnojr: Just about everyone is fed up with our litigious society. Plaintiff and defense lawyers aren't. Best, Don Bauder

1

Don Bauder Aug. 3, 2015 @ 9:55 p.m.

Ponzi: At last -- a good pun. Best, Don Bauder

0

ImJustABill Aug. 3, 2015 @ 3:20 p.m.

I wonder if any of the recently legalized products in CO and WA might reference Jamaican origins. I remember reading that some of Bob Marley's family might be licensing the Marley name for some products.

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Ponzi Aug. 3, 2015 @ 4:16 p.m.

"Fine Cannabis Products" - "Marley Natural is committed to cultivating and crafting every product we will offer* with respect for nature, responsibility, and compassion."

http://www.marleynatural.com/products/

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Don Bauder Aug. 4, 2015 @ 7:43 a.m.

Ponzi: Marley, Barley -- you get your kicks any way you can. Best, Don Bauder

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ImJustABill Aug. 4, 2015 @ 11:33 a.m.

Yeah I thought there was something like that. Thanks Ponzi!

0

Don Bauder Aug. 3, 2015 @ 9:56 p.m.

ImJustABill: I read a lot about the Colorado marijuana business and I have never seen Jamaica's name come up. Best, Don Bauder

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swell Aug. 3, 2015 @ 7:09 p.m.

I hope the Reader is compensating everyone appropriately for this high level comedy writing. Extra points for making dull legal/financial news tolerable. Thanks Twister, Ponzi, Don & assoc.

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Don Bauder Aug. 3, 2015 @ 9:57 p.m.

swell: The way the stock market has been going of late, the only cure is Jamaican suds. Best, Don Bauder

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Don Bauder Aug. 3, 2015 @ 9:58 p.m.

Twister: Great pun number two! Best, Don Bauder

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MURPHYJUNK Aug. 4, 2015 @ 7:50 a.m.

claiming imported from and unsanitary 3rd world country is something to brag about ?

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Twister Aug. 4, 2015 @ 9:55 a.m.

That's why beer is better than water in "third-world" countries. That may figure into the history and development of beer.

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Don Bauder Aug. 4, 2015 @ 1:27 p.m.

Twister: I wouldn't be surprised if that were true. Best, Don Bauder

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Don Bauder Aug. 4, 2015 @ 1:26 p.m.

Murphyjunk: Better sanitation may be the reason the beer is brewed in Latrobe. Best, Don Bauder

1

Twister Aug. 4, 2015 @ 2:44 p.m.

MJ, you maybe ONTO something! What better stimulus for making better beer when your water is bad?

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Don Bauder Aug. 5, 2015 @ 7:23 a.m.

Twister: The consensus seems to be that you are better off drinking beer, even if the water therein is bad, than you are drinking a glass of the water that is bad. Best, Don Bauder

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MURPHYJUNK Aug. 5, 2015 @ 2:40 p.m.

and the more you drink the more sense it makes

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