Considering they’ve been making noise and upsetting parental status-quo sensibilities since 1980, it’s not only a pleasure to be on the receiving end of fresh Bad Religion albums every 24 months or so, it’s also downright heartening. What’s weird is when I was asked to talk about Bad Religion, it was around the time I had to do the [concert] commercial for our radio station. It’s always more fun doing the concert spots. You can be that guy with the rock voice that’s telling the fans “…if you don’t show up, you’re a weenie!”
The clients usually have all the copy written out for you, which is fine. It makes things easier. Other times, they just have bullet points written out. It’s easier to have them give you more copy that you can cut than for you to try to bulk up the spot. Voicing and producing them is so much easier in the digital age. You have an undo button if you don’t get it right. Whether you’re using Adobe Audition or Pro Tools, it’s better than the days I started in radio, where you had to just keep doing it and recording over it. If you didn’t line the songs up at the right spot, it’s frustrating.
But, because I’m a fan of the band, putting this Bad Religion commercial together was simple…more fun than if I was doing one for Michael McDonald and appealing to housewives on Percocet or the bed-ridden.
DJ: Tommy Hough
Station: FM 94/9
Shift: 9 a.m.– noon Sundays (Brunch with Bob & Friends), cohost of weekday morning show, and various times on the weekend.