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Besides the articles and columns, the site offers regular features: “Wine With…,” “In the Kitchen,” “On My Table,” “Today’s Featured Wine”…and reviews. “I’m guessing we have about 5000 in the database, and you can search them. It’s pretty cool.” And because it’s all digital, the database has a certain…mobility. Says Whitley, “We just partnered up with a company called Decidero that has created a proprietary technology to deliver wine reviews by text message to mobile phones and PDAs. It’s nice if you’re in a shop, or even in a restaurant.” Type in your wine, and bam — rating, reviewer, price, and critique. “It’s just a regular text-message fee. I think it’s pretty cool. It gives us more exposure, gets us out there.”

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