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And, notes Bankerd, “unique” doesn’t necessarily mean “wildly expensive.” “We’re finding some hidden gems up there. We’ve got a Chardonnay, Dancing Vine, that’s phenomenal — you can put it up against any $20 bottle. We sell it for $9.99. It was just a small winery that had good juice and wasn’t working through any distribution company. We bought the entire production. That’s what you really want to find, a really good wine for the price. And because we bought it at a really good price, we’re making more than a dollar a bottle. People know the flavor, they come back for the price, and boom.”

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