And that's just what's in the bottle. Williams's ascent occurs just as Spottswoode is revamping one of the more august labels in the wine world, one fashioned by the celebrated Chuck House. The pen-and-ink drawing of the estate's Victorian home remains (albeit in reduced circumstances), and the "Spottswoode" typeface is not changed overmuch (a bit shinier, perhaps). But the linen texture around the drawing is gone, and the whole effect is bolder, cleaner. The press release praises "a greater sense of elegance and grace," a shift from the Victorian fussiness of the linen.
Whatever the timing, Williams says, "You can't blame it on the young folks. The family was looking to update the label. They want to be very present in the wine community well into the future. They thought an update on the label would be advantageous. It's the freshening of a classic."