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Which is not to say that Women & Wine is above recommending bottles. In the effort to "bring the experience home," Brosterman says she "analyzed the person who was probably our core constituent and realized that it was someone who was probably a member of a book club -- because rather than reading the book and talking about it, when they get together, it's mostly about connecting with friends and drinking wine."

But which wine? "People have said to us that it's hard enough to figure out what to read on a monthly basis, and then they stand in a wine store, eyes completely blurred, trying to figure out what wines to bring."

So, the site recently debuted "Reading Glasses," a book-club wine club. You let them know what you're reading, Women & Wine picks a relevant wine for your book (The Da Vinci Code gets paired with a Chateauneuf-du-Pape, natch), and sends an appropriate quantity for the size of your club, along with tasting notes and an explanation of their selection. "Also, we're going to list some of our favorite books," along with pairing suggestions. "The book club can become a little tasting group," says Brosterman, "learning about wine and connecting over that, as well as sharing in the love of reading."

And it will surely come as no surprise to hear that the company isn't stopping there. "We create events where the story of the wine is incorporated into the event, so that people really have that takeaway" about what it was they drank. "And we're going to be doing some consulting for one of the major luxury hotel chains -- they're launching a by-the-glass program. People write us every day and tell us they can't wait to see the next thing that's going to be coming down the pike."

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