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McCoy continues, "You see the Internet as a powerful tool." This is not news to Parker, who is, she writes, "convinced it is the medium of the future for information and influence." McCoy reports that when Parker moved Mark Squires' swine bulletin board onto

eRobertParker.com in 2002, he "was assured that [the site] would attract some of the most knowledgeable and vocal wine geeks on the Internet." And, wisely, Parker himself joined the fray more and more often; according to McCoy, "He found the bulletin board useful in correcting the record and sharing his 'random thoughts' on wine, and liked having the opportunity to show his readers that he was a down-to-earth, regular guy."

But a bulletin board really is a democracy. Everyone gets equal time, and that may not be good for the Emperor, even if the board is contained on his website. Wonders McCoy, "How much will joining a bulletin board and being able to say, 'Hey, I tasted this; what do you guys think of it?' dilute his power? It's hard to know. The situation is changing."

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