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The tasting, dinner, auction, and tour now make for one of the largest -- and probably the longest -- wine-related events in San Diego. "My ideal," concludes Ollman, "would be to do what the High Museum in Atlanta did. They have this intense seven-day bacchanal that is the biggest fundraiser -- and one of the biggest parties -- in Atlanta. They have many tastings and winemaker dinners, experts from all over the world come in, and there are hundreds of vintners pouring wine. You have to choose your events, because there are five or six going on at any one time. But we're going to crawl before we run."

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