Jeff Smith 2 p.m., Oct. 23
Film Forum: Syrup
Max Berry’s rollicking cult novel is turned into a seductively hip satire of celebrity and pop culture machinery. The film exposes the treacherous world of advertising through the eyes of a young prodigy chasing fame, fortune, and the woman of his dreams. Shiloh Fernandez is an ambitious grad student who believes his innovative soft-drink idea will be a top seller. His pitch to cola glory is blocked by a cut-throat exec (Amber Heard) and a marketing hot shot.