Larry Steckling 10 a.m., Aug. 27
PR 101 & Studio 102: Music Biz Seminars
Rock and Roll Music San Diego presents two music industry seminars: PR 101 (the basics of publicizing your band to press and media) and Studio 102 (how to maximize your recording studio efforts), with Bart Mendoza and Alan Sanderson.
In the first of two workshops, learn the basics of PR for your music or project with long time journalist and musician Bart Mendoza, plus a candid conversation with Grammy winning producer Alan Sanderson on how to get the best out of your studio experience. A CD release workshop will be held June 26, 7 p.m.
Bart Mendoza: With more than three decades of music business experience, Bart Mendoza has worked at all levels of the music industry, from working promo for Capitol Records in the 1980’s to A&R; as the head of Blindspot Records. A member of the band True Stories, Mendoza was previously with eighties mods Manual Scan and nineties power poppers the Shambles, touring the world, with numerous of his songs covered by other artists.
Alan Sanderson: Both a producer and engineer, Alan Sanderson has worked with some of the biggest names in the music business, including the Rolling Stones, Weezer, Living Colour, Elton John, Fleetwood Mac, Elvis Costello, Madonna and many more. Sanderson has been behind the board with numerous San Diego artists, such as SDMA winners, Transfer and Skelpin. In 2012 Sanderson won a Grammy for his work with Switchfoot.
- When: Saturday, June 15, 2013, 7 p.m.
Rock and Roll San Diego School of Music and Performing Arts
3360 Sports Arena Boulevard, suite A, San Diego, 92110
- Cost: $12 - $15