Elizabeth Salaam 10:30 a.m., March 4
New name: Chula Vista Cricket/Coors Amphitheatre riding the Sleep Train
Another name change for the 20,000 seat concert venue
Mattress sellers Sleep Train have closed a deal with Live Nation to rename Cricket Wireless Amphitheatre (formerly Coors Amphitheatre) the Sleep Train Amphitheatre.
No, you didn't accidentally click "Almost Factual News," and we're not pulling an early April Fool's gag. The venue really wants to attract patrons with the promise of sleep...
According to a statement from Sleep Train, “We are proud to expand our partnership with Live Nation to become the title sponsor of this venue...it allows us to deepen our connection with the San Diego area community and extend the reach of our award-winning Foster Kids Program with the addition of in-venue events.” The mattress firm has also contracted with Live Nation venues in Concord CA (Sleep Train Pavilion), Sacramento CA (where the Sacramento Kings Arena is now called Sleep Train Arena), and Shoreline CA.
The Chula Vista venue opened as Coors Amphitheatre in 1998 with capacity for around 10,000 reserved seats, with an additional 10,000 possible in open seating. In March 2008, Coors Brewing Company gave up its naming and product-exclusivity rights at the venue (for which they had reportedly paid around $500,000 each year), and the concert showcase was renamed Cricket Wireless Amphitheatre.
The locale has reported ticket sales of up to 250,000 "paid guests" annually, at least according to Pollstar reports (which depend on venue-provided figures that are not necessarily confirmed).
Times are increasingly tough on smaller San Diego concert venues, however. Recently closed or closing: the Whaling Bar, Eleven (formerly Zombie Bar, to reopen as the Void), 4th & B (now official, and for good, at least under that name), piano bar Casa de Loma, Canape's (San Marcos eatery w/occasional live music), Leucadia’s Calypso Cafe, and of course Anthology locked its doors at the end of last year.