Ed Bedford noon, March 3
Kevin Faulconer first mayoral candidate to buy flurry of local TV ads
Faulconer hired Kurt Snow from The Wayne Johnson Agency to purchase ads from October 5 to November 8.
Television viewers in San Diego will soon see a lot more of councilmember Kevin Faulconer. The Republican-endorsed mayoral candidate is the first of the crowded pack to buy ad time on local television stations in the run-up to the November 19 special election to replace former-Mayor Bob Filner.
To purchase the ads, Faulconer and his team enlisted the help of Kurt Snow, Vice-President of Media at Gateway Media, a subsidiary of Sacramento-based political-strategy firm, The Wayne Johnson Agency.
Snow's specialties include "breaking through and holding your audience's attention in today’s message-saturated media environments requires the rare combination of strategic vision, technical excellence and a memorable message that cuts through the clutter."
Clutter is a good word to describe the upcoming special election. And, with more than a dozen candidates, Faulconer, a soft-spoken councilmember, will need to attract the spotlight away from other bigger-named candidates which include former State Assemblyman Nathan Fletcher, popular-populist councilmember David Alvarez, and historic preservationist and community advocate Bruce Coons.
According to a advertisement-buy inquiry submitted to the local CBS affiliate, KFMB, Faulconer plans to run thirty-second spots during all "day-parts" beginning on October 5 and lasting through November 18, the day before the special election.
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