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San Diego tourism lags other California coast metros

Local figures up moderately -- others up stoutly

April occupancy rates in San Diego County hotels dropped slightly from 71.1% in April of last year to 71% the same month this year. However, average daily room rate rose from $126.42 to $131.19, according to Smith Travel Research. For the year to date through April, occupancy inched up to 68.4% from from 68.2% in the same period last year. Hotel expert Jerry Morrison notes that San Diego still compares poorly with 2007, which was not in recession until late in the year. Occupancy year to date through April was 71.1% in 2007 versus this year's 68.4%. "San Diego finally received its funds for the Tourism Marketing District and has begun a new campaign. However, it will be playing catch-up with other California destinations" in transient business, says Morrison. Examples: San Francisco's occupancy rate in April rose from 78.1% last year to 85.9% this April. Year to date, occupancy rose from 73.7% through April last year to 76.8%

But there is a bright side. Erik Bruvold of the National University System Institute for Policy Research says 21 million visits will be made to San Diego County beaches this summer, and $450 million will be spent by beachgoers. One-third of hotel stays in the county occur between Memorial Day and Labor Day, says Bruvold.

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April occupancy rates in San Diego County hotels dropped slightly from 71.1% in April of last year to 71% the same month this year. However, average daily room rate rose from $126.42 to $131.19, according to Smith Travel Research. For the year to date through April, occupancy inched up to 68.4% from from 68.2% in the same period last year. Hotel expert Jerry Morrison notes that San Diego still compares poorly with 2007, which was not in recession until late in the year. Occupancy year to date through April was 71.1% in 2007 versus this year's 68.4%. "San Diego finally received its funds for the Tourism Marketing District and has begun a new campaign. However, it will be playing catch-up with other California destinations" in transient business, says Morrison. Examples: San Francisco's occupancy rate in April rose from 78.1% last year to 85.9% this April. Year to date, occupancy rose from 73.7% through April last year to 76.8%

But there is a bright side. Erik Bruvold of the National University System Institute for Policy Research says 21 million visits will be made to San Diego County beaches this summer, and $450 million will be spent by beachgoers. One-third of hotel stays in the county occur between Memorial Day and Labor Day, says Bruvold.

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4S Ranch Allied Gardens Alpine Baja Balboa Park Bankers Hill Barrio Logan Bay Ho Bay Park Black Mountain Ranch Blossom Valley Bonita Bonsall Borrego Springs Boulevard Campo Cardiff-by-the-Sea Carlsbad Carmel Mountain Carmel Valley Chollas View Chula Vista City College City Heights Clairemont College Area Coronado CSU San Marcos Cuyamaca College Del Cerro Del Mar Descanso Downtown San Diego Eastlake East Village El Cajon Emerald Hills Encanto Encinitas Escondido Fallbrook Fletcher Hills Golden Hill Grant Hill Grantville Grossmont College Guatay Harbor Island Hillcrest Imperial Beach Imperial Valley Jacumba Jamacha-Lomita Jamul Julian Kearny Mesa Kensington La Jolla Lakeside La Mesa Lemon Grove Leucadia Liberty Station Lincoln Acres Lincoln Park Linda Vista Little Italy Logan Heights Mesa College Midway District MiraCosta College Miramar Miramar College Mira Mesa Mission Beach Mission Hills Mission Valley Mountain View Mount Hope Mount Laguna National City Nestor Normal Heights North Park Oak Park Ocean Beach Oceanside Old Town Otay Mesa Pacific Beach Pala Palomar College Palomar Mountain Paradise Hills Pauma Valley Pine Valley Point Loma Point Loma Nazarene Potrero Poway Rainbow Ramona Rancho Bernardo Rancho Penasquitos Rancho San Diego Rancho Santa Fe Rolando San Carlos San Marcos San Onofre Santa Ysabel Santee San Ysidro Scripps Ranch SDSU Serra Mesa Shelltown Shelter Island Sherman Heights Skyline Solana Beach Sorrento Valley Southcrest South Park Southwestern College Spring Valley Stockton Talmadge Temecula Tierrasanta Tijuana UCSD University City University Heights USD Valencia Park Valley Center Vista Warner Springs
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