3 p.m., April 29
Majority of Border Crossers Come to Shop
The majority of Baja California residents crossing the border are heading to local shopping malls and department stores, found a new survey conducted by San Diego Association of Governments.
Kristen Rohanna, a research analyst for SANDAG, presented the Cross-Border Travel Behavior Survey findings to the board of directors during a March 23 meeting.
In all, 7,371 residents of Baja were interviewed at San Diego County's three ports-of-entry on weekdays from December 2010 to April 2011. Of those, 1,517 people filled out "trip-diaries," which chronicled the trips they had made while here.
The survey found that 55 percent crossed the border to go shopping, 26 percent for work, and 11 percent visited friends and relatives, and for medical appointments. The vast majority were between the ages of 35 to 44, and approximately 75 percent held full of part time jobs. Out of all those interviewed, 77 percent had a household income of less than $20,000 while only 3 percent brought in more than $50,000 a year.
The purpose of the survey, said executive director Gary Gallegos, helps forecast future growth and is a tool when calibrating transportation studies.
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