Don Bauder 5:36 p.m., July 31
Modern Authors: It's All About Me
Narcissism in the literary world is on the rise, a [new study] from San Diego State University suggests.
“Changes in written language reflect broader cultural changes,” says social psychologist and lead researcher Jean Twenge, who has explored the generational shift toward individualism in books such as Generation Me and The Narcissism Epidemic.
To conduct the study, participants aged 20-82 ranked a series of individualistic words such as “personalize” and “self,” along with another series of phrases including “I love me,” and “I’m the best.” Also ranked were words and phrases denoting group commitments and communalism.
Researchers then took their data and scanned through over 750,000 books published between 1960 and 2008. They found that during that time use of individualistic words rose 20 percent, while the employment of such phrases spiked by 72 percent.
“I’ve often said that phrases like ‘I love me’ had to be recent ideas — can you imagine someone saying or writing that in the 1950s?” Twenge told SDSU’s NewsCenter.
More like this:
- San Diego State's growing contempt for undergrads — March 27, 2013
- SDSU Collects $71.5M in Private Donations — Aug. 10, 2012
- SDSU Professor Connects Narcissism and Social Network Sites — June 27, 2012
- What have you done for us lately? — July 28, 2010
- Generation Me: Why Today's Young Americans Are More Confident, Assertive, Entitled, and More Miserable Than Ever Before — May 25, 2006