Dorian Hargrove 12:47 p.m., May 19
Local Marketing Firm to Launch In-Store Promos
With modern consumers pressed for time, a trip to the grocery store has become a “get in, get out” experience that leaves shoppers ill-inclined to wander aisles in a leisurely fashion and stop to chat up employees offering up product samples. Or so says Idaho-based Albertson’s LLC.
In order to draw more customers to in-store product promotions, the grocer has teamed up with Daymon Interactions, a local firm that boasts it’s “one of the largest consumer event marketing companies in the world.” Together, the two have come up with the A Taste of Albertsons campaign, which rolled out in select markets across the country on October 1.
“Daymon Interactions has a fresh and engaging way to approach in-store events and I think shoppers will respond positively,” says Daymon business manager Denise Decker.
“Knowledgeable, dedicated sales personnel will engage shoppers and personalize their shopping experiences while building consumer loyalty,” a press release claims. The goal is to “increase sales for vendors and basket size for retailers.”
Daymon will be involved in product sampling, holiday specials, and new product roll-outs at various Albertsons locations throughout at least the next year. While the Albertson's name is familiar in San Diego, the stores are not operated by Albertson's LLC, the group that hired local Daymon Interactions.