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San Diego tourism did not fare very well in November. Although there are improvements, the county lags behind other California metro areas, according to Smith Travel Research statistics. The San Diego occupancy rate was 60.8% in November, the same as a year ago. However, November average daily room rate and revenue per available room lagged November 2010, notes Jerry Morrison, La Jolla-based hotel expert. For the year to date through November in San Diego County, occupancy is up to 70% from 67.7% a year ago. Average daily room rate and revenue per available room are also up from year-to-date in 2010. However, San Diego's year-to-date gain in revenue per available room, 6.2%, lags behind Anaheim (9.9%), Los Angeles (12%), and San Francisco (20.6%). Morrison compared November 2011 numbers with those of November 2007, when the recession was just beginning. Today's 60.8% occupancy rate compares with 71.3% in November 2007. November 2011's average daily room rate of $126.76 lags behind the rate of November 2007 of $133.09.

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Comments

Visduh Dec. 29, 2011 @ 9:25 p.m.

For a long time, I've suspected that San Diego had become a tourist trap. That is, it charged a great deal for some not-so-great attractions, grossly overcharged for lodging, and had a pack of restaurants aimed at tourists that didn't deliver the satisfaction. Add to that the overloaded and outdated airport, and it just might be that the public around the nation and world has finally gotten the word that San Diego is no longer what it was once cracked up to be. Oh, and then add in the fact that TJ and the border crossing which was touted as the busiest such international crossing in the world are no longer a preferred destination. At one time going to Mexico by visiting TJ was quite the adventure and taste of a foreign country. The word finally got out a few years back, and far, far fewer visitors want to risk a trip there. TJ was one of San Diego's biggest tourist attractions, and now that is a ghost of itself a decade ago.

I'm not surprised that tourism is a fading economic engine here. The region has been far too dependent upon tourism for a very long time, and as it fades there is opportunity to get some activities going that pay a decent wage.

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Don Bauder Dec. 31, 2011 @ 11:48 a.m.

There are a couple of other things wrong with reliance on tourism: 1. Pay is extremely low; many of the jobs are filled by Mexicans. This means that less of that blue collar money circulates in San Diego; 2. Most of the big hotels and resorts are not locally owned. Profits return to some remote city and aren't spent in San Diego. Best, Don Bauder

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