Ruarri Serpa 10:30 a.m., July 31
No Fear Sells Out
Carlsbad-based No Fear has found buyers for both its trademarks and intellectual property and its inventory and store operations. Because the buyer of the stores, Ryderz Compound Inc., has intentions to continue to operate the stores as a going concern, employees at 41 stores in the southwest will likely keep their jobs.
Ryderz offered $3.08 million for the stores, which it expects to re-brand with a new name. Brands Holding Ltd. paid $11.1 million in June for brands including the No Fear and So Cal clothing lines in a transaction separate from the store operations sell-off last June.
No Fear entered Chapter 11 bankruptcy last February, showing assets of $25 million and debts of $12.5 million. Sales have been reported as “lower than projected,” motivating the company to pursue a quick sale.
The company specializes in what it calls “action wear,” targeted at teens and young adults, particularly “blue collar” males.
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