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Online advertising expanded by 15% last year to $26 billion, according to the industry annual report prepared by accounting firm PricewaterhouseCoopers. In 2009, online advertising had dropped 3% because of the recession. The $26 billion passed newspapers, which came in at $22.5 billion, for the first time. In third place were cable TV networks at $22.5 billion, followed by broadcast TV at $17.6 billion and radio $15.3 billion. Industry analysts had thought it was only a matter of time before the web would pass newspapers.

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Comments

sdsocialdiary April 16, 2011 @ 6:04 a.m.

On-line is the present and the future of advertising...

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Don Bauder April 16, 2011 @ 7:23 a.m.

That's how it looks now. But technology is moving quite rapidly... Best, Don Bauder

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sdsocialdiary April 17, 2011 @ 5:50 a.m.

True Don.... we are watching for the next technology... remember... we were the first to go online for social coverage in 2000.... most tv stations did not even have a website at that time....

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Don Bauder April 17, 2011 @ 7:19 a.m.

Yes, your online publication has done extremely well. You have a target audience, so you are a very efficient advertising buy. Also, you have people outside that audience, such as myself, that read the diary for information. Best, Don Bauder

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sdsocialdiary April 18, 2011 @ 7:40 a.m.

Secret weapon... having Peter Drucker as my professor.....

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Don Bauder April 18, 2011 @ 12:45 p.m.

The Drucker affiliation certainly gives you a leg up on competition. He was not only an economist, but a futurist of sorts. Maybe that's how you foresaw where the industry was going. Best, Don Bauder

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