Brandon Hernández 8 a.m., Feb. 28
Tracking the Takeover: Union-Tribune layoffs on schedule
TV and other websites are full of the news. Less than a week after the U-T takeover by Platinum Equity was first reported here, the Union Tribune is laying off workers.
Back in March, Don Bauder reported that the move seemed inevitable:
"Union-Tribune employees expected another mass axing in February. It didn't come. But an even larger head-chopping than expected will inevitably come. Here are some numbers that I have gleaned. U-T annual revenue is at most $250 million and probably closer to $200 million. Some say the company is slightly profitable to break-even; others say it is in the red. The company has neglected critical expenditures such as pagination and updating the antiquated printing presses. SignOnSanDiego revenue peaked at $19 million in 2006 and is probably down to $17 million.
The sale was probably for $15 million to at most $45 million. (La Jolla real estate was not included.)The Mission Valley real estate is worth more than $45 million in even a so-so market, but the operating asset, the paper, has little value. The real estate has little bottom line value if the company continues to occupy the building. The company will be run by Black Press, whose bonds are in junk status. Ergo, the privately held company is hurting. It has been eyeing Copley since August, as reported repeatedly here, but probably didn't have the money for the purchase.
Enter Platinum as the sugar daddy. It doesn't know newspapers and will rely on Black, even though its newspapers are quite small. So there would seem to be two business strategies: 1. Since online revenue is so small, try to keep the print edition going. This will require very sharp employment cuts. The problem is that as editorial employees are cut, the product will continue to go downhill, losing circulation and market share -- possibly a death spiral scenario. Perhaps enough employment could be cut so that the company could move to smaller quarters and cash in on the Mission Valley property; 2. Go partly- or wholly-online and only go with a print edition a couple of days a week. Printing could be outsourced and the building vacated and sold. Problem: huge gamble, with online revenue so small, and reasonable online profitability so far away. Under either of these scenarios, employment will be sliced sharply."
Now we know from county tax records that the Mission Valley plant was reportedly sold for $35.5 million and that a La Jolla property with the address of 7701 Herschel Ave was sold by Copley for $4.75 million to another Delaware limited liability company, 7701 Herschel Ave, LLC. Black's role has yet to be clarified.
More like this:
- Manchester A Step Closer to Union-Tribune Takeover — Dec. 1, 2011
- U-T Probably Went Cheap Again — Nov. 22, 2011
- Will Southern Cal Newspapers Combine? — Aug. 3, 2011
- Tracking the Union-Tribune Deal: Five parcels sold for a total of $51.2 million — May 6, 2009
- U-T Heads Will Be Chopped More Severely; Economics Dictates It — March 19, 2009